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WWF-Russia launched SMS-marathon in support of the Amur tiger

The World Wildlife Fund launches SMS Marathon in support of the Amur tiger. Anyone can donate any amount to the program for the conservation of the beast listed in all the Red Books of the world.

To support the Amur tiger, it is enough to send an SMS with the word "tiger" to the number 3443. The cost of one message is 100 rubles.

The WWF Russia campaign in defense of the rare animal was supported by the stars. “Tigers are the largest predators of the feline family on earth and also have the most beautiful color. This, unfortunately, also plays against them, - the leader of the Mumiy Troll group Ilya Lagutenko told about his attitude to the problem of exterminating rare animals. - Poachers kill tigers to sell their skins, and exotic medicine healers consider the body parts of these animals to be especially valuable. Not surprisingly, over the past 100 years, the world's tiger population has declined by almost 25 times. ”

The campaign's media partner is Nashe Radio. On the 101,7 FM wave there will be broadcasted videos, voiced by the leading radio stations, with an appeal to support the work of the Fund for the Conservation of the Amur Tiger. “Our radio listeners are well aware of the World Wildlife Fund as a partner of the Invasion festival, I am sure that our people will not remain indifferent to the fate of the Amur tiger. It's so easy to help someone by just pressing the phone button. The main thing here is trust, and WWF trusts OUR Radio, ”says Alexander Shkolnik, President of Multimedia Holding.

WWF Russia has been preserving this animal since its inception. The Amur tiger is the largest subspecies in the world, with a population of about 500 today. The figure is small, but it is a huge achievement of the Fund and other environmental and government organizations.

“The tiger is the flag under which the entire nature of the Russian Far East is protected. Indeed, in order for a predator to successfully survive, it needs something to eat and where to live. We need a sustainable, effective system of environmental management that ensures the interests of people and rare animals, ”says Pavel Fomenko, coordinator of the biodiversity conservation program at the Amur branch of WWF Russia.

At present, according to the monitoring, the number of animals is almost stable, but this does not mean that he no longer needs help. Poaching is still the main threat to the life of a tiger due to the high demand for tiger skin and body parts on the black market. There is also an acute problem of tiger habitat loss due to deforestation and fire.

Once a year in the Far East, 10 conducts a state tiger count. Now we are preparing for the next accounting, the final stage of which will take place in February 2015. Accounting allows not only to determine the number of species, but also to understand what measures need to be taken to more effectively preserve the tiger and its habitats. Tigers at the time of accounting are not caught. Experts consider their traces and additionally use data from photo capcans.

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