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VTB launches eco-cards and a project to clean ponds
VTB customers will be able to take part in a large-scale environmental project to clean water from plastic. The bank launches it together with the foundation of the All-Russian Society for the Conservation of Nature and with the support of Mastercard. “Mission: clean water” will help get rid of the pollution of 146 rivers and lakes in eight federal districts of the country.
According to the press service of the bank, the project was implemented on the platform of the Multibonus bank loyalty program in the form of a gamified online trip to Russia. Each participant will be able to choose a district, the reservoirs of which he wants to help and transfer part of the accumulated bonuses in his favor.
Each deduction will allow the client to move deep into the region. In each of them, the journey takes place on different types of transport - in a virtual machine, boat or train. In addition, VTB launched the launch of VTB's ecological flagship Multicard Mastercard. It is made from polylactide, an environmentally friendly biomaterial that is easy to process and does not pollute the environment.