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VTB: the number of visitors to the Closer to Business portal increased by more than 50%

VTB: the number of visitors to the Closer to Business portal increased by more than 50%

The number of visitors to the Closer to Business information and educational portal VTB for entrepreneurs has reached 1 million users. The growth was 55% since the beginning of 2021. In the Far East, the portal was visited by more than 21 thousand entrepreneurs.

On VTB's Closer to Business portal, you can gain the knowledge and skills necessary to start and develop a business at any stage. Users have access to free courses and webinars, articles and news on current topics, success stories of bank customers, life hacks, as well as collections and reviews of services for business.

According to the statistics of the portal, the most popular among visitors are articles with practical recommendations for business, such as working on a franchise, registering an individual entrepreneur, developing company regulations, launching marketplaces and aggregators, calculating the economic efficiency of investments, incentivizing buyers and others. The largest number of reads was also given to materials on the topic of legislative changes in the field of entrepreneurship, including those regulating remote work.

Free training courses, webinars and other events of the resource in the first half of the year were attended by more than 10 thousand owners and managers of medium and small businesses. A record number of participants was at the conference on scaling the retail business of entrepreneurs, as well as webinars on foreign economic activity in modern conditions, leadership development, launching a seasonal business, and at the first event as part of the VTB Business Day series of online conferences launched in July.

“Our main priority is taking care of our clients, so we are actively investing in the development and growth of their professional competencies. Information and educational portal "Closer to Business" helps entrepreneurs in their daily work and increasing the efficiency of their business. We create content that meets the current realities and urgent needs of the business community as much as possible, and the growth in the number of users shows that we are moving in the right direction, ”said Spartak Solonin, Head of the Corporate Digital Business Department - Senior Vice President of VTB.

To start online training on the Closer to Business portal, you need to register on the website and select the course or webinar of interest. You can go through them from any device: computer, tablet or smartphone.

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