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Lexus refused to assemble cars in China, trying to maintain high quality
All Lexus vehicles sold in China are imported from Japan by the manufacturer, Reuters reported. Accordingly, due to high import duties, Lexus cars in the Middle Kingdom are much higher than the cars of competing German brands that are produced in China. For this reason, Lexus lags behind in sales: the Japanese brand is five to seven times less popular than Audi and BMW.
However, as the head of Lexus Fukuichi Tokuo told the agency at the Beijing Motor Show, the Japanese company's top priority remains the quality of its products. Therefore, for fear of losing quality, Lexus is ready to put up with low sales. "Our customers may leave us because of quality problems in their cars, because quality is what they are looking for at Lexus," said the head of the company. According to him, Lexus considered the idea of organizing local production in China, but it never came to any specifics.
Other Japanese premium brands are not so critical to the quality of the Chinese assembly: Infiniti will organize its own production in China at the end of this year, and Acura will start producing cars with the help of its Chinese partners in 2016. According to experts, the premium segment of the Chinese market is showing steady growth and will reach 2020 million vehicles by 2,7 year, overtaking the United States in this indicator.