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Solodov: measuring the development of tourism should not be the flow of tourists
The head of the Kamchatka Territory, Vladimir Solodov, urged not to measure the development of tourism in the region with tourists. According to him, it is better to focus on people employed in the industry.
Such a proposal was made by the Governor of Kamchatka at the Tourism of the Future session on the second day of the Far East - Winter of Discoveries forum. As Vladimir Solodov noted, the number of tourists arriving is a correct indicator, but it should be discarded. The number of jobs created could tell about the success of the industry. In particular, he set a task for the regional government to create ten thousand jobs in the industry by 2025.
He considers the quality of tourism products to be another important criterion. At the same time, tourism should be developing, and Kamchatka can compete with both the museums of Florence and the ski resorts of Austria.