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The world's largest sale began in China
The world's largest sale was launched 11 November on the Chinese Internet sites. For the first forty minutes after midnight, sales in the stores of the largest online retailer Alibaba exceeded 10 billion yuan (about $ 1,6 billion).
The promotion, which provides serious discounts on a variety of products, is held annually on November 11. Several years ago in the Chinese blogosphere, the idea was born to celebrate 11.11 (November 11) as Singles Day, because the number eleven, according to the Chinese believers in the magic of numbers, resembles a single man and woman. The new holiday began to gain popularity among young people, becoming a kind of analogue of the Western Valentine's Day. Large retailers, who saw the opportunity to increase sales, did not fail to take advantage of this, as a result of which November 11, with the light hand of leading PR agencies, also became World Shopping Day.
Last year, sales at Alibaba 11 sites surpassed the US Black Friday (Friday after Thanksgiving, which starts the Christmas sales season in the US) and 24 billion yuan (about $ 35 billion) for 5,7 hours. This year, the stock has every chance to beat last year's record, as Alibaba has significantly expanded its capabilities in the global Internet market. According to the company, sellers and buyers from 175 countries take part in the action.