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With 8 on 11 in May will be held 43-I World Advertising Conference
Between 8 and 11 in May 2014, the 43-I World Advertising Conference will be held in the capital of China, Beijing. About 2000, representatives of the advertising industry from around the world will gather in the Chinese capital to discuss new trends in the development of global advertising.
According to the People's Daily, China's advertising revenues in 2013 exceeded 500 billion yuan. Most of the growth was shown by revenues from online (Internet and mobile networks) advertising, reaching 63 billion yuan, up 800% over the same period last year.
Yan Jun, general secretary of the Chinese Advertising Association, noted that China has already become the world's second largest advertising market. The Internet and the mobile network are developing rapidly; at present, the technology of advertising on mobile terminals is gradually being formed as a segment of the advertising market.