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Rostourism will tell about the regions of the place with TikTok
Rostourism will talk about the regions of Russia in cooperation with the TikTok mobile application. A joint advertising campaign has been launched with the hashtag #RussiaTravel to promote domestic tourism.
As reported "Vedomosti", the purpose of the advertising campaign is to tell TikTok users about traveling around the country this summer.
TikTok monthly audience among Russians over 12 years old in April amounted to more than 20 million people. The promotion will last during July. She was supported by 40 Russian regions, including Kamchatka and Buryatia.
Short videos of hotels and resorts will appear on the official accounts of travel agencies, and information on attractions will be posted. TikTok users will shoot and publish short videos about their travels. Authors of the best videos will receive prizes.
Earlier it was reported that the head of the Federal Tourism Agency Zarina Doguzova will visit Buryatia. She will appreciate the tourism potential of the republic, visit Baikal and the most famous sights.
Rostourism is working to create available tours from the central regions of Russia to the Far East. They are being developed jointly with major federal operators.