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Samsung products will rise in price due to the sharp weakening of the ruble
Samsung, due to the sharp weakening of the ruble in early December, has raised the recommended prices for three premium devices since December 16, the company said. The Galaxy Note 4 smartphone will rise in price from 36 to 990 rubles, the Galaxy Tab S 39 'LTE tablet - from 990 to 10,5 rubles, the Galaxy TabS 26' WiFi - from 990 to 29 rubles. These devices are in steady demand, which should not change, a Samsung spokesman said.
If there is no force majeure, in 2014 the prices for Samsung products will no longer change, a source close to the company's Russian office told media.
There is a direct link between the manufacturer's recommended price and the price tag in the store, since the purchase price depends on the recommended price, says the president of Euroset, Alexander Malis.
In 2014, Samsung remains one of the leading players in the Russian tablet market, but, according to M. Video, their market share has declined due to the active promotion of other new players.
Perhaps, according to Interfax, citing its sources from December 24, Apple will also raise the ruble prices for its own products. The American corporation 26 November already raised prices. With the falling ruble, Apple did not adjust product prices for a long time, which is why the Russian price was the lowest in Europe in terms of euro.
With a delay of 3-4 months, prices will rise in proportion to the fall of the ruble, Malis is sure - reports the Vedomosti newspaper.