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Import beer sales grew in Russia by 30% over the year
Sales of imported beer in Russian stores grew by 30% over the year. The sharp demand for foreign brands of foam is due to pandemic restrictions.
As the RBC with reference to the audit data of the retail trade of the research company NielsenIQ, sales of Russian brands grew by less than 3%, and sales of beer of foreign brands, which are produced at Russian factories under license, by 1,5%. The demand for imported beer is growing, even though its cost is twice the average. On average, the price of imported beer is about 180 rubles, licensed - about 110 rubles, Russian - less than 90 rubles.
The increased import of beer last year was also recorded by the customs. According to customs data, last year Russia imported 48,2 million decaliters of malt beer - an increase of 21% compared to last year. However, in the first quarter of 2021, the import of beer fell sharply - by 46%, to 5,3 million decaliters.
Last year, Germany was the leader in beer imports, followed by Mexico, followed by the Czech Republic, followed by Lithuania and Belgium. According to experts, the restrictions caused by the pandemic led to a sharp increase in demand for imported beer categories in 2020. Another factor in the growth of demand for this category could be the pricing policy of foreign manufacturers. European suppliers cut prices due to a local lockdown.