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Sales of fitness services decreased in Russia
Sales of fitness services in Russia declined by almost 25% in early October compared to the previous month. At the same time, Russians began to spend more on sporting goods for the home.
As reported "News" with reference to the analytics of "Platforms OFD", in comparison with the last year, the sales of subscriptions to gyms and fitness centers fell by 40% in Russia as a whole. The average purchase check was 2,5 thousand rubles. Since the beginning of October, people have mostly bought monthly rather than annual training passes, despite significant discounts.
Russians' attention in October switched to buying sporting goods - in the first half of October, the average check grew by 10% over the month to five thousand rubles. Compared to last year, sales of sports equipment increased by almost a third.
The most popular purchases in October were sportswear, footwear and home workout equipment. Experts believe that the residents of Russia switched to online training due to fear of contracting the coronavirus.
In October, the fitness industry asked landlords to cut taxes. Gym owners fear ruin due to the coronavirus pandemic. In April, experts predicted the collapse of a number of economic sectors. Among them is the fitness industry... It was reported that after the end of the self-isolation regime, not all sports organizations will be able to return clients, the staff of experienced trainers will be reduced and fitness trainers will be unclaimed.