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Elite whiskey sales dipped due to coronavirus

Elite whiskey sales dipped due to coronavirus
Photo: pixabay.com

The COVID-19 pandemic had an impact on the sale of elite alcohol: expensive whiskey is sold in smaller volumes. The decline in sales was due to the cancellation of a number of auctions. The situation on the market of rare varieties of wine is still stable.

He writes about it RBC with reference to a statement by Rare Whiskey 101 representative Andy Simpson. According to him, since the beginning of the year the index of auction sales of rare varieties of Scotch single malt whiskey has grown by 3%. Despite this, in the first quarter, sales fell for the first time in ten years.

Experts also note the advantages of the global epidemiological situation on the elite strong alcohol market: a weakened British pound (stimulates buyers outside the UK), cancellation of auctions and a reduction in supply, the possibility of online orders. In addition, buyers have more free time and the opportunity to use rare brands of the drink, which creates pent-up demand for it.

Experts recommend that luxury investors diversify their portfolio in a pandemic and consider acquiring distress assets. So, villas with their own vineyards most affected by the pandemic of Italy and France can be bought cheaper by a third.

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