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Post Bank has become the leader in terms of the share of regular customers
Post Bank has become the leader in terms of the share of regular customers among Russian banks. A third of the client base are people over 40 years of age with a high level of stability.
According to the Post Bank press service, citing research data from Deloitte, 46% of Post Bank clients have not changed it as the main service bank for more than three years. This is the highest share of regular customers among all Russian banks that participated in the study.
According to Dmitry Rudenko, Chairman of the Board of Post Bank, customers are attracted by a wide network of branches throughout the country, their location near their homes, as well as simple and understandable products and a convenient application. The range of services and services for older audiences is constantly evolving, taking into account their needs and wishes. Customer loyalty is promoted by improving the quality of service and service.
Pochta Bank is also one of the five most demanded banks among retail clients. This rating shows how often over the past 30 days a person has used the services of a particular financial institution. According to Dmitry Rudenko, the bank's offers are universal and equally beneficial for both middle-aged people and pensioners.
The study also showed that a third of customers open savings accounts with banks, almost half - debit cards, and just under 30% - credit cards. The survey participants named the Post Bank cards “Magnit” and “Pyaterochka” - one of the most popular “co-brands”.
In total, the study interviewed five thousand respondents from different cities of Russia. The main factors influencing the choice of the bank were attractive conditions, stability in the financial market, convenience of services and quality of service.