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Post Bank with the project "Pushkinskaya Karta" won the "Runet Prize 2021"
The Post Bank project for the launch of Pushkinskaya Karta was recognized as a laureate of the Runet Prize 2021 in the State and Society nomination for its contribution to the development of the Russian segment of the Internet. The unique state project was implemented in record time, thanks to which millions of children in the country were able to visit theaters, museums and other cultural institutions.
As EastRussia was told in the press service of the Post Bank, the Pushkin Card project was launched on September 1. The goal of the project is to familiarize young people with cultural values. The Pushkinskaya Card itself is a special bank card for young people from 14 to 22 years old. It can be used to pay when buying tickets to museums, theaters, concert halls, philharmonic societies, conservatories and other cultural institutions throughout the country. In 2021, 3 thousand rubles from the state budget were credited to each such card, in the next - 5 thousand rubles. The card is issued in a virtual format, and in the branches of the Post Bank you can order a plastic card with a unique design. For registration, you only need a passport and SNILS number.
According to Dmitry Rudenko, President - Chairman of the Board of the Post Bank, "Pushkinskaya Karta" really works, and the fact that the project has become a laureate is very symbolic. Now more than three million children have received the cards, have gone to theaters and museums, and will soon go to the cinema. This is an excellent example where the government and business worked very efficiently and harmoniously.
Also senior vice president, director of innovation Anastasia Maslennikova noted that thanks to this project, the guys across the country now have the first payment instrument. She also expressed gratitude to the Ministry of Culture, the Ministry of Digital Development, the government and all participants in the ticket market for their trust and support,
The annual Runet Prize (National Award for Contribution to the Development of the Russian Segment of the Internet) is awarded to the best companies, projects and mobile applications. Founder - Federal Agency for Press and Mass Communications of the Russian Federation. IT giants, government, commercial, public organizations, startups of various directions, media, projects promoting a cultural and healthy lifestyle fought for the statuettes. In total, 1097 applications were submitted, 54 organizations and persons became the winners.