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New retailer appeared in the Far East

New retailer appeared in the Far East

The leaders of the grid companies in Siberia and the Far East have united into the Eastern Union alliance. Now the company is among the ten largest companies in Russia.

According to RBC, the alliance includes groups of companies from Krasnoyarsk "Krasny Yar", Khabarovsk "Samberi" and Irkutsk "Slata". Olga Naumova, the former head of the Magnit company, has become the general director of the new Eastern Union holding. The holding will be managed by OOO Eastern Retail Networks. An enterprise was registered in Irkutsk, the networks were included in it in equal shares of 33,33%.

According to Olga Naumova, the main advantage of the alliance is in obtaining a long-term economic effect due to the complex solution of common problems. These networks will have shared procurement, a centralized development strategy and shared category management. The alliance also plans to develop online commerce, logistics and its own brand. To optimize costs and business processes, the companies will have a common database, and the best practices will be replicated among the members of the holding.

In 2021, the Eastern Union will build joint management and sign contracts with federal suppliers. In some areas, the import of own goods will be established.

To improve logistics, the company plans to organize hubs for trunk deliveries and distribution centers. As a result of this work, the supply chain in Siberia and the Far East will be completely rebuilt, which will allow it to take a leading position in the Russian retail market.

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