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The new concept of tourism in Yakutia: now it's tourism in the Arctic

Traveling to the Yakut Arctic tourists are eager to replenish the treasury of extreme trips, catch trophy taimens or other northern fish, drive along the Kolyma highway, see the remains of a mammoth and get acquainted with the culture of the Evens, Yakuts or Yukagirs. These areas can make Arctic tourism in Yakutia as popular as in the Arctic of Alaska, Canada, Norway or Finland, where it has reached significant proportions.

In any case, such accents are placed in the Concept of the development of Arctic tourism in the Republic of Sakha (Yakutia), which precedes the development of a program for the development of domestic and incoming tourism in the territory of the republic in 2018-2023. and defines the main directions and measures to improve the tourist attraction of the Arctic and northern territories in the future up to 2025.

The main mechanism for the implementation of the tasks set is the Tourism Roadmap, adopted for the period of stage II of the Strategy (2012-2016). Financial support is provided by the State Program "Development of domestic and inbound tourism in the Republic of Sakha (Yakutia) (2012-2017)".

As a result of 2013, this state program is recognized as effective. On the positive trend speak the figures: the number of visits to the Arctic zone of the republic in 2013 increased by 20%, and the turnover of the tourism product for inbound tourism during this period - in 3,5 times, to 22 396 thousand rubles.

The main factors of demand for tourism products of the Yakutian Arctic in the next 3-5 years will be, first of all, geopolitical, experts say. This is the defense of the position on the delineation of rights to the shelf and the Arctic Ocean in the Arctic Council, and the imposition of sanctions against Russia on the part of foreign countries, and the strengthening of state security along the Arctic land border, as well as the implementation of the Federal Target Program "Social and Economic Development of the Arctic Zone For the period up to 2020. " The influence of these factors is already noticeable: the number of visits to sites of tour operators organizing tours to the Arctic is growing rapidly. Also, the factor of promotion is actively influencing demand.

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