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Nadia Cherkasova: Otkritie Bank supported the business of 2,5 women

Nadia Cherkasova: Otkritie Bank supported the business of 2,5 women
Photo: Bank "Otkrytie"

Deputy President and Chairman of the Board of Otkritie Bank Nadiya Cherkasova spoke at the webinar of the Ministry of Economic Development of Russia about supporting women entrepreneurs. Together with the Ministry of Economic Development, Otkritie Bank supported business by more than 2,5 women worth over 60 billion rubles.

According to the press service of Otkritie Bank, speaking as an expert at the webinar of the Ministry of Economic Development of Russia "Women's Entrepreneurship: Support Measures and Tools for Development," the amount of 8 billion rubles. About a third of these companies are owned by women entrepreneurs.

Nadia Cherkasova also cited the results of the Women's Entrepreneurship Index (WBI), which is measured by the Opora Rossii Committee for the Development of Women's Entrepreneurship, Otkritie Bank and the NAFI analytical center. According to these data, 93% of business owners will develop their business, despite the difficulties that have arisen due to the COVID-19 pandemic. One of the manifestations of the pandemic is the trend towards business digitalization. As noted in this regard, Nadia Cherkasova, now "it is very important to help those women who do not have time to rebuild."

To help those who act in spite of the circumstances, Otkritie Bank has created a special telegram channel "NON-Acceptors" and a free educational platform Open Academy. These services help to assess the level of business digitalization, and depending on the results, entrepreneurs can select the necessary digital tools and cases for themselves.

Business owners will be able to gather useful information for themselves during a twelve-hour online business marathon on women's entrepreneurship. It will be held within the framework of the Third Eurasian Women's Forum and its sites will be deployed in more than 100 cities in 60 regions of the country. The business marathon will be attended by successful women entrepreneurs who will share their experiences, as well as experts in the field of business digitalization.

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