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"My business" has developed a marketing concept for a seaside manufacturer

"My business" has developed a marketing concept for a seaside manufacturer
Photo: LLC "Pole Technics"

The Regional Engineering Center of the Primorsky Territory (RCI) has developed a new marketing strategy and a development map for the company LLC "Pole Technics". This will help the material handling equipment manufacturer build up marketing ties and sales.

"Lifting Technique" has been developing lifting equipment for 10 years. The company's management identified untapped potential and contacted the My Business Center to improve its marketing strategy.

“Each enterprise has its own points of growth and development. We have this marketing. This year we decided to pay attention to it and turned to the My Business center. The specialists did an excellent job, they offered us ready-made solutions that allowed us to put things in order not only in marketing, but also in the structure of the enterprise's work, ”said Ksenia Hiromasu, director of the Technics of Lifting company.

The Regional Engineering Center of Primorsky Krai, a subdivision of the center "My Business", was engaged in the creation of a new concept. Its specialists conducted a study of enterprise traffic channels, mechanisms of interaction with partners, supply chains, and digital analysis of all functionality. In the course of the work done, recommendations were developed to improve business processes, and training events and trainings were held for the team. The resulting map of the company's development and a new marketing strategy will help to increase sales of "Pole Technique" in the future.

My Business Center focuses on supporting small and medium-sized entrepreneurs. The effectiveness of the comprehensive support measures provided by the center to the enterprise will be noticeable in the future, - emphasized the head of the Union "Primorskaya Chamber of Commerce and Industry" Boris Stupnitsky, platform, which includes a set of tools for the development of SMEs, export support, social entrepreneurship and concessional lending. At the same time, entrepreneurs are actively using the advantages of receiving consulting, property, non-financial and financial and other support, which is provided for by the state program "Economic Development and Innovative Economy of Primorsky Krai" implemented in Primorye. It is designed for the period from 2020 to 2027 ".

The Regional Engineering Center was established in 2019. The center "My Business" became the platform for placement. RCI customers receive support to increase their plant productivity and efficiency. Such support allows the center to provide expensive co-financing services, which are paid for up to 95% by My Business.

Details about the work of the center "My Business" and the assistance provided by the Regional Engineering Center can be specified by phone: 8 (423) 279-59-09. Recall that support for small and medium-sized manufacturing enterprises in Primorye is provided within the framework of national project "SMEs and support for individual entrepreneurship".

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