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"Ministry of Japanese Food" presented hot ice cream

The purpose of the new advertising campaign is to acquaint customers with a new unusual dish - hot ice cream. The campaign is accompanied by the slogan "Say - Impossible?"

Hot, or rather even fried, ice cream is now not a fantasy, but a reality. It's made according to a very old recipe from China. Each scoop of ice cream is breaded in crunchy cornflakes and fried so quickly that the inside remains cold despite being warm on the outside. Among the flavors presented are creamy, strawberry, pistachio and chocolate.

The address program is designed to ensure maximum coverage. The bright design of buses allows us to say with complete confidence that they will not go unnoticed by the target audience.

A feature of this campaign is the fact that new medium-capacity buses were used as advertising carriers. For the advertising agency "New Ton", due to 20 years of experience, this did not become an obstacle to placing the campaign in the shortest possible time, even on a new type of bus, just as for the restaurant "Sushimin", making hot ice cream is not a fantasy.

Advertising agency "New Ton" was founded in 1994. Today it is one of the leading agencies for the placement of outdoor, transit and indoor advertising in Moscow and more than 200 Russian cities. The agency is represented in Nizhny Novgorod, Novosibirsk, St. Petersburg, Yekaterinburg and Ufa. Every year, New Ton organizes B2B events that bring together players in the advertising industry, creating reasons for meetings with friends and partners.

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