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The Magadan region sums up the competition for the development of a regional brand
The regional commission has begun to evaluate the works submitted for the competition to develop the brand of the Magadan region. As the chairman of the competition commission, the governor of the region, Vladimir Pechenyi, noted, the purpose of the competition is to develop a brand that would form a positive, recognizable image of the Magadan region.
“This is only the first part of the work to form a new image of the territory,” said the governor. - We will consider the proposals received, evaluate them. The territory should be recognizable, known far beyond its borders, which should be promoted, among other things, by the region's brand. "
According to the Ministry of Economic Development, investment policy and innovations of the Magadan Region, 19 applications and 41 work are submitted for an open competition for the development of a regional brand. There are both individual and collective work. Among the authors are professional designers, artists, pensioners, young mothers, media collectives, scientists.
The members of the commission give marks, evaluate each of the works according to certain criteria, taking into account the expressive positive image, the possibility of modifying the logo elements during the design of various types of printing and souvenir products, compliance with cultural, moral and aesthetic standards, originality of the graphic solution, recognizability in both color and black and white.
The authors of the best works will be known as early as next week. Note that the winner of the competition is awarded an honorary diploma and a cash prize of 100 000 rub.