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Large grocery retailer will go to the Far East
Dixy Group has found a partner in the Far East. In November, she launched the First Deal franchise, which the local Fresh 25 company will develop in the region. The franchisor will supply up to seven thousand basic items of goods to stores, except for vegetables, fruits, and pastries.
As reported "Vedomosti"Until this moment, Dixy was not represented further than the Urals, and will become the first food retailer from the top 10 to appear in the Far East. Her trademark "First Deal" is designed for the cheapest goods and shop owners in the "near home" format.
According to franchise owners, it will help online retailers fight online competitors and increase distribution costs. A similar project is the German company Metro, which allows you to open stores under the brand "Beans". According to the publication, she has an interest in promotion in the Far East, but things have not gone further than Irkutsk.