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Competition for the development of a brand of the Magadan region declared invalid

In the Magadan region, a competition to develop a regional brand was completed. The press service of the administration says that it is recognized as failed because of the lack of proposals that meet all the requirements.

The competition began at the end of March of this year, when the Ministry of Economic Development, Investment Policy and Innovation of the region announced that in order to create a positive, recognizable image of the Magadan region and increase its competitiveness, a brand should be created. To determine the winners, a competition commission was formed of cultural and art workers, representatives of public organizations, the media, business and government, chaired by Governor Vladimir Pecheny. The winner was promised a cash bonus in the amount of 100 thousand rubles.

In due time, the competitive commission received 19 applications with 40 sketches. Each of the works was examined according to several criteria, among which expressiveness of the image, the possibility of modifying the logo elements to design different types of printing and souvenir products, conformity to cultural, moral and aesthetic standards, originality of the graphic solution, recognition in both color and black and white .

As a result of the evaluation of competitive works, members of the commission decided to consider the competition to be invalid due to incomplete compliance of the competitive works with the requirements of the competition.

It is planned to hold a new competition to develop a regional brand, the timing of which will be announced later.

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