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Sberbank customers donated several billion to charity
An unusual study was carried out among the clients of Sberbank. Experts have found out how much money clients spend on charity. So, in 2019, thanks to donations, it was possible to collect more than 6,5 billion rubles.
According to the press service of the bank, in 2017, the Sberbank Together charity platform was created, which represented more than 100 verified non-profit organizations. Clients can provide assistance to a specific person at a time, or they can optionally set up monthly auto payments to selected funds.
In December 2019, as part of the “Good New Year's Gift” promotion, Sberbank doubled all donations made by customers on the platform. 12,5 million rubles were raised during the week, the final amount of the collection exceeded 25 million. The funds will be used to organize developmental classes for children with special needs and those left without parental care.
Once a year, donations are made by 58% of bank customers, twice a year - 13%, eight times a year and more often - 12%, monthly - 3% of customers. As noted in Sberbank, many people would like to engage in charity, but do not trust the information with calls for help posted on the Internet. The platform makes it possible to transfer money and to be sure that they will reach those who need them.