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Chinese online game developer and Columbia University will explore the effects of interactive art on the brain
China's Perfect World and Columbia University have signed a memorandum of understanding to collaborate to research the impact of interactive digital technologies on public health, Xinhua News Agency reported.
The Chinese company and the Faculty of Health. Mailman plans to develop collaboration and projects in areas of mutual competence and interest, especially in studying the effects of interactive art on the brain and using potentially positive results for public health.
The parties expressed their desire to explore opportunities for the development of cooperation projects, which may include mutual exchange of specialists, researchers and project managers, as well as joint participation in training, research and social assistance programs. It is planned to organize joint conferences, symposia, and exchange of scientific and information resources.
Robert Xiao, Chief Executive Officer of Perfect World, said at the signing ceremony: "Contribution to the common good and common plans for the future is what brought us together, both sides will begin to carefully plan future cooperation immediately after signing this document." ...
Linda Freud, Dean of the Faculty of Public Health. Meilman and a professor of public health, noted that the memorandum will outline the cooperation between Internet companies and universities, allowing them to successfully operate for the good of society: "Our partnership will bring great benefits to people, it will be a delightful synthesis of medicine and the entertainment industry."