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Chinese online supermarket entered the top 10 most popular sites among Russians
In the top ten Internet sites, most popular among Russians, in July 2014 for the first time came the Chinese online store Aliexpress.com, part of the Chinese group Alibaba. The monthly audience of the service currently stands at almost 16 million Russians, according to TNS Russia.
Aliexpress.com, which offers various products from Chinese manufacturers, for the first time in terms of the size of the monthly audience - 15,928 million people aged 12-64 years - ranked tenth among the most visited Internet resources among Russians. A similar indicator of the nearest competitor, Ozon.ru, is almost two times lower - 8,458 million visitors. It is also noteworthy that Aliexpress moved from the 10 place in the ranking of the weather forecast website Gismeteo with its 15,8 million visitors.
The online auction Alibaba was founded 15 years ago, and at the moment the holding, now called Alibaba Group Holding, is estimated by the S&P agency at $ 168 billion, and this figure exceeds 95% of the companies included in the S&P 500.
American investment banks rated Alibaba at 120 billion dollars, making it the third largest Internet company by market capitalization after Google and Amazon. The agency Bloomberg puts Alibaba in second place - after Google.
One of the investors of Alibaba is the Russian billionaire Alisher Usmanov. In 2015, Alibaba plans to open a local office in Russia.
In mid-September, Alibaba Group Holding plans to hold an IPO. The placement will take place in New York because the company could not agree with the Hong Kong stock exchange.
Alibaba launched Aliexpress's online store for Chinese goods in 2010. The service came to 2012 in Russia - and according to TNS, by the end of the year its monthly audience was 2,7 million people.
Russia, according to the counter Similarweb, provides 15,3% of Aliexpress.com traffic. US users account for 12,7%, Brazil - 11,9%.
In 2013, Russians made more than 20 million purchases on Aliexpress.com, on average, more than 60 thousand orders are processed daily, the Yandex.Money payment system reported last July, which has become a new partner of the Chinese service.