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Chinese cinema will receive a powerful lobby in the face of the Russian Ministry of Culture
The Minister of Culture of the Russian Federation Vladimir Medinsky announced the creation of priority conditions for the promotion of Chinese cinematography in Russia. The condition is a solidary counter-step by the PRC - fixing the quota for Russian cinema in China.
Statements were made at the Second China-Russia Cultural Forum, which opened in Beijing.
“We are confident that Chinese distributors can make good money on the distribution of Russian cinema. For our part, we are ready, in a reciprocal order, to ensure the priority promotion of Chinese cinema in Russia ”, - quotes Medinsky TASS. Medinsky considers cinema one of the most important areas of cooperation between the two countries in the field of culture.
According to experts, in the last 10-15 years, China has become a world leader not only in terms of economic growth, but also in the quality of cinematography. "Along with Iran, Chinese cinema today is the only one in the world that is of interest precisely as a phenomenon, and not as a community of individual - albeit very talented - directors and actors," notes Alexei Kotov, a columnist for the Russian Bazaar. According to A. Kotov, "to the great regret, in the minds of many people, Chinese cinema is associated with thoughtless fighters, dedicated to martial arts and base Buddhist mysticism." At the same time, there are serious works that are being produced on an incredibly regular schedule by the most serious filmmakers - first of all such as Zhang Yimou, Wong Kar-Wai, Chen Kaigu, Hou Xiaoxian and many others.
Speaking at the Second Sino-Russian Cultural Forum, Vladimir Medinsky confirmed this thesis, saying that he was sure that Russia was not well acquainted with modern Chinese cinema, and in China - with Russian films. "Even those annual weeks of Russian and Chinese cinema do not completely solve the problem of dating spectators with Russian and Chinese cinema," the minister said.
The second Chinese-Russian cultural forum opened in Beijing 27 November 2014 year and will last through 29. Separately, there will be a forum on cinematography of China and Russia. Cinematographers of the two countries will discuss the possibilities of promoting and marketing Russian cinema in China and the prospects for Chinese cinema in the Russian market.