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Every third Internet user watches streams, and every eighth user streams himself

Every third Internet user watches streams, and every eighth user streams himself

The world of video games has evolved from a single player game to a whole social event where players can meet, play games together, and watch others do it online. In the first quarter of 2021, a total of 8,8 billion hours of live video games were viewed worldwide, up from 3,6 billion hours two years earlier. Is this not real popularity, which does not stop growing at the same time?

For gamers interesting to watch how other people play video games. In 2017 alone, about 666 million people worldwide have connected to game video content created by fans and publishers, and this number is expected to grow to over 740 million in the future. In the United States, popular types of video game content among internet users are game trailers, walkthroughs intended to be used as tutorials for other players, professional and amateur video reviews, and Let's Play, which offers detailed gameplay recordings along with online character commentary. games.

The leading platforms for viewing gaming video content are YouTube and Twitch. If you want to play online on your own, and not watch how others do it, then on the site you may find useful information. The YouTube gaming channel, which has taken the video game market by storm since its launch in August 2015, has long been considered the main source of gaming content. Today, with 44 percent viewership, YouTube maintains its position as one of the world's largest gaming video platforms.

At the same time, Amazon-owned streaming platform Twitch accounted for the largest share of market revenue. The platform was founded in 2011 as a spin-off of the streaming platform, and focuses on playing video games, streaming esports competitions and, more recently, creative content where users can interact during live chats streamed in real time. However, the latest data shows that compared to YouTube Gaming Live, Twitch has more streamers as well as more viewers. In terms of age distribution of users, both platforms perform the same. In fact, as of the end of 2021 for 16-24 year olds.

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