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Eco-cards and the game to clean the ponds launches VTB
VTB launches cards from environmentally friendly biomaterial, and for its customers opens gamification for cleaning water bodies in Russia. All this is timed to World Environment Day.
According to VTB, experts estimate the audience of new projects at 2,7 million people. It supports the Mastercard project and the foundation of the All-Russian Society for the Conservation of Nature.
The flagship Multicard VTB Mastercard allows customers to choose individual loyalty options. The card will be made from polylactide - an environmentally friendly, recyclable material that does not pollute the environment.
At the same time, polylactide cards are not inferior to their plastic counterparts in use. You can order an eco-card on the website or in a VTB branch, the commission for its release will be 99 rubles.
According to VTB Board Member Svyatoslav Ostrovsky, “such a card is an answer to the concept of informed consumption. In addition, VTB launches the “Mission: Pure Water” project to clean Russia's water bodies. The project was created with the All-Russian Society for the Conservation of Nature and with the support of Mastercard. Now 70% of garbage on the banks of water bodies is plastic, and each year approximately 122,5 thousand tons of plastic waste fall into the water. “Mission: clean water” will help 146 reservoirs of Russia in 8 federal districts.
Pure Water was created in the Multibonus Bank loyalty program in the form of a gamified online trip to Russia. Each client, a member of Multibonus, will be able to choose the county of the country he wants to help. Part of the accumulated bonuses can be transferred and go on a trip in the selected district. After one trip, you can make regular deductions by setting their size and a monthly or one-time subscription.