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Otkritie Bank increased the share of digital sales

Otkritie Bank increased the share of digital sales

At the end of 2020, Otkritie Bank significantly increased the share of sales in digital channels. In addition, the bank launched a non-visit technology for the distribution of card and credit products.

 According to Otkritie Bank, digitalization has most notably affected lending. In 2020, through remote channels, the bank's clients issued mortgage loans for 33,6 billion rubles, which is almost 25% of the total level of mortgage loans issued.

About 51 billion rubles of cash loans were also issued through digital channels - 38% of the total. At the same time, 10,6 billion rubles were issued without a visit to the office. Credit cards with home delivery were issued 3.7 thousand times. The credit limit on them amounted to 2,3 billion rubles.

Also in 2020, Otkritie Bank expanded the geography of courier delivery. Now debit cards can be obtained directly at home in 138 cities of Russia, and credit cards - in 27 cards. The service is also available in those cities where there are no Otkrytie branches. And thanks to the launch of virtual cards, it was possible to increase sales in the credit card segment by 1,5 times and by 33% in the sales of debit cards.

In 2021, digitalization will continue, including in the field of mortgages. A number of new card products will also be launched, which will expand the capabilities of the service and make it more convenient for customers.


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