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Baltika: 1% of Russians celebrated the New Year without alcohol
Using an alcohol calculator, Baltika Breweries calculated that only 1% of Russians celebrated the New Year holidays without alcohol. In December, the company launched an alcohol calculator, a tool for calculating the volume of alcohol consumed in terms of pure alcohol and comparing it with risky doses according to WHO.
According to the press service of "Baltika" with reference to the data of those who used the alcohol calculator, almost 30% used champagne on New Year's Eve, about 15% of Russians preferred beer, vodka or wine. Whiskey was drunk by 13% of the respondents, rum - 5% and cognac - 4% of Russians. The greatest amount of alcohol was drunk on New Year's Eve and on January 1, as well as on January 2 and 4. The most "sober" days of the New Year holidays were January 9 and 10.
The WHO takes ten grams of pure alcohol as a standard serving of alcohol, and consuming more than three such servings of alcohol a day is considered particularly risky. During the New Year holidays, one drinker had more than 90 grams of alcohol per day. Most of the alcohol burden, in terms of pure alcohol, fell on vodka and whiskey consumers.
As noted by Nadezhda Ovsyannikova, Senior Director for Corporate Communications of the Eastern Europe region of the Eastern Europe brewing company, the online calculator is aimed at preventing excessive alcohol consumption. It should not be used to calculate the level of alcohol in the blood or breath, but is intended to help objectively assess the amount of alcohol consumed and adjust your consumption pattern in favor of safer health.
She added that one of the goals of Baltika's sustainable development is the Zero Irresponsible Consumption program, within which the company develops a culture of beer consumption and is engaged in the prevention of drunk driving, fights against the sale of alcohol to minors, and ensures the availability of non-alcoholic beer.