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Anti-crisis counseling center: authorities could better inform businesses about support measures
Anti-crisis counseling Centre analyzed the appeals of entrepreneurs received on the hotline in the first months of the Center. According to its results, experts concluded that the government could better inform small businesses about the rules of work and support measures
Most of the requests of the SME sector (52%) were related to obtaining subsidies, tax incentives and soft loans. 15% of applicants wanted clarification about the rules of work of certain types of enterprises during the phased lifting of restrictions that were in force during the pandemic.
33% of applicants received free advice on the profile of the Center, namely, on issues related to communications, marketing, business planning and obtaining legal assistance. Of these, about 24% asked for advice on the creation and modernization of the company’s website, 18% were interested in algorithms for working in social networks, 16% were interested in the possibility of adapting business processes to online formats and organizing remote work, 14% asked for tips related to organizing online events, as many more - the placement of advertising messages in the media. 11% needed help with contextual advertising in search engines, and only 3% of applicants needed legal assistance on specific issues.
Moreover, the absolute majority (96%) of requests to the Center came from individual entrepreneurs, micro and small enterprises, and only 4% - from medium-sized enterprises. Representatives of business from 22 regions applied for help. Most calls (10%) came from the Chelyabinsk region, Moscow and Sverdlovsk regions (9%) came second, Moscow and Tyumen region (8%) came third, Krasnodar and Primorsky territories (6%) went fourth, and fifth divided by St. Petersburg, Rostov Region and Tatarstan (5% of applicants).
According to Boris Molodov, coordinator of the Anti-Crisis Center, founder of the Main Advisor communication agency, the center’s work shows that businessmen, unfortunately, were poorly informed about the rules of work during the period of restrictions and about the possibilities of support provided by the state.
“A significant proportion of requests received by the center concerned issues that were not relevant to us. We explained the situation as best we could, but we cannot replace the official authorities. The work of informing small businesses and interacting with them on the part of the authorities can be built much better, ”said Boris Molodov.
In general, according to the coordinator of the Center, the request for advice from the business, as expected, turned out to be generally high. And now, when the epidemic in Russia is on the decline, restrictions are being lifted, it will increase, as many entrepreneurs will have to actually build relations with the audience anew.
“The number of requests is only growing and we will continue to work with entrepreneurs, support them, and provide free consultations until the need remains,” says Boris Molodov.