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Legal herbs and art-provocations
Khabarovsk creates an audacious author's measure on what he sees around and grows under his feet
Taiga wildcats are not dull packs on chemist's shelves. Khabarovsk is not "three mountains, two holes". In an interview with EastRussia, a young designer Jana Jan-Sha talks about native herbalism, HLS as a means of reflection and a new Far Eastern brand from the streets.
"I've always been interested in tea culture, perhaps the roots make themselves felt. My great-grandfather is a purebred Chinese, Zhang. And Dzhan-Sha is the surname, under which, in such a distorted form, one day our family was recorded in the passport office. From school I liked to drink green tea, it seemed some special aesthetics. And just after school, like many others, I did not know what to do. Entered the Russian State Social University in Moscow, received a diploma in public relations.
At first I had an idea to create an author's merchandise, souvenirs with symbols. I made postcards, clothes, and once participated in the Christmas fair. Then, when in the winter of 2015, an ice rink was opened on the Quay of the Cupid, I was invited to create a carriage with postcards and cones. I only bought three cards. And in the neighborhood there were guys-coffee pots, and they had a mountain of money by the evening.
I was already interested in the Far Eastern plants and decided to brew grass. True, buyers, seeing thermoses with a description, were afraid of the contents. Many learned that we do not have regular black tea in bags, they turned and left. Or they said: "What kind of ginger is this? I do not need it". Or: "Why do you have hot tea?" Or: "Schisandra?" Oh, I do not need my head to get sick. " People showed unpreparedness. I thought for a long time how to show that wild plants are useful. And one day it dawned on me: this could be a series of drawings, Asian Cavain: make a mixture of berries and herbs, and draw prototypes next to the card. The first thing I drew was lemongrass.
I came once to the pharmacy, and there is a huge showcase of plants, various fees. I bought a few packs and asked: what is local, what is growing here? The pharmacist laid out before me a whole range. I bought and started reading about properties at home. Beginning with pharmaceutical packaging, with boxes. Download documents. I read serious works written on a scientific level. Plus, I consult biologists.
I began to show people my drawings, the reaction was very good. I tried it on souvenirs. When I was in China, I ordered thermoses. I showed the person from whom I buy different ivan-teas (he helps me with his people in harvesting new grasses), and he says: "A cool topic! And why do not you do it? "I say:" No money. " He replied: "Let's put it in, I will implement it myself, but as sales will be, you will return."
Box with stereotypes
“Many people think that herbal teas and plants are something associated with a disease, or with some half-crazed hermit grandmothers. I think you need to break these patterns. There is caffeine in black and green tea - this is not cool. Herbal teas do not give such a strong effect. In addition, people buy packaged black tea of unknown origin, with dyes, artificial flavors, in which caffeine may no longer exist, although what is pleasant and useful grows under our feet! And if plants are used as medicine, why not drink them for slightly different and not get sick at all?
I try not to classify my berry-herbal activities, but just to make drinks. If you do not have enough energy - here is a tincture on the root of aralia, you feel that you are ill - drank raspberries or willows, this is a natural aspirin. If a person on nerves, linden with mint leaves him to himself. When you sit with green tea at the computer, and constantly sip, it seems to be easier. Although, perhaps, this is the effect of the spinner or Placebo. "
Yearly and Funny
“I paint anthropomorphic plant characters under my own brand Kabarga-herbalist (not to be confused with a commodity expert, a lawyer and a herbivore - the author’s request). Many in the city already know me as Jan-Kabarga. I'll tell you about the most interesting.
Raspberry is such a fitonyshka, because raspberry is a female berry, promotes our health, strengthens genital organs, and it has a good reputation. I humanized her, or, she's so cool, princess, flirtatious.
Lipa, she seemed to have turned out to be a nun, this drawing in social networks has a lot of likes, apparently, the lime-tree is well known.
Aralia ... you know, I would not want all the characters to be the same, sweet, and in general the "Kabarga" I began to study, because I want freedom. And I came back to the Far East, because you can do anything at all, and this is my project, I take and come up with an aralia that looks like some kind of a stump that yells into the microphone-berry!
I painted Cheryusha as a cult plant for the Far East, and here it is reflected that if you eat wild garlic, then it should be done by a couple, or it is impossible to kiss. And they are kissing here. At the fairs a lot of cards with a dog rose are bought. Apparently, he is also very well treated. At me he is charming-fat.
Schisandra is an embodiment of wretchedness in a good sense, it is assumed that he is programming and working on a laptop, the liana is feeding the head.
The fern I have is a snowboarder.
I would like people to treat wild plants as healthy energy specialists, or as chewing gums. I try to eat dried lemongrass berries when I feel that I need some kind of make-up at work when I'm tired. I have test tubes. It looks rather provocative, at festivals attracted attention, especially those with green grass inside.
So, I had an idea to make a brand in my drawings. This freedom: I am the customer and the performer myself, I embody it the way I want.
"There are two sides to my work - one such sweet girl, the other more daring, hooligan. Khabarovsk needs its current youth brand!
Here is the cap of Khayalofsk, this is a fake, which forges a fake. Here is a series of T-shirts and sweatshirts with cultural codes of the city districts, a decadent center, a rippled first mikraha, and so on. This is a silkscreen on 100% cotton. I make collages, for example, the collective image of Miss and Mr. Far East; order thermos from environmentally friendly plastic with its own symbolism; I compose stickers. Here is the golden Korean mayonnaise that I drew. You say, he looks like an astronaut.
Plus, I constantly monitor what is in the trend, and sometimes I do not understand where I am anymore, but where I put that on. This can make a very good income for bread, but I realized that I'm motivated not by money, but by the process itself. On the way, I get a lot of noah, that's why so much, I spend a lot of time and resources. Probably, one day a period will come when the money for me will be more important when there will be a family, children. But for now I treat this as a way, as an exciting life adventure.
I continue to work as a regular designer of one of the agencies, and have free time. I take freelancing, sometimes some commercial illustrations. Here, recently, a guide to Chukotka and the Khabarovsk Territory drew. Sometimes I have chaos in my head, and I try to systematize it somehow. Here's about herbal teas - you can make a tea room or chill out. I thought that it would be cool to shoot a cartoon about the Far East with such characters. I keep all kinds of ideas in my head, so as not to get too deep into art, but not to become a merchant. I thought about opera and ballet.
There is such a cool brand “I'm Siberian”, this is a large-scale project, with its own style, font, wide geography of stores. Probably, my project is similar in spirit, but I am not ready to cram myself into any one style, although, perhaps, from the point of view of commerce, this is a minus. I am having fun, as I can. As the band “Drugs” sang - “entertain yourself, nobody will help you”.
Everything that I do, I do with the support of various people to whom I seek advice, are designers, art directors, and just my friends. At one of the youth forums this year, experts predicted a great future for me. I have been allocated funds, which I have to spend on the registration of a trademark, on my author's illustrations. This is in perspective. In general, if someone takes my drawings and somehow earns them, I will consider it a great success, because it means that I am on the right track! ”