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The satellite turned to the east
"NTV Plus" opens satellite broadcasting in the Far East
24 March, NTV Plus, a satellite television operator, began broadcasting in the Far East of Russia via the "Express-AT2" satellite with a coverage area from Chukotka and Kuril to Yakutia and Primorye. This was announced on Tuesday in Vladivostok by the adviser of the general director of the operator Sergey Stavropoltsev. In the macroregion, many settlements located outside the zone of confident reception of a linear signal, and for them the installation of a satellite "dish" is the only opportunity to watch television in principle, Mr. Stavropoltsev recalled. However, for residents of large cities, "satellite" is a very competitive alternative to cable or interactive television, he assured.
According to Sergei Stavropoltsev, NTV Plus will offer residents of the Far East a basic package of almost 140 channels with the possibility of its expansion to 168. The main and additional packages unite channels with the most popular content - cinema, sports, children's programs, and more than 20 of them are exclusive. In particular, the operator provides broadcasting of the Chinese CCTV channel in Chinese and Russian languages with training programs. The basic package will also include signals from three regional information channels - from Yakutia, Khabarovsk Territory and Primorye.
“We have a full range of sports channels - taking into account the available in the basic and additional packages about 16. Channels from cinema - about 35. And among children there is, for example, the channel“ Visiting the Fairy Tale ”, which is not available from any operator. The NTV Plus package does not include TV shops, which some operators have up to a dozen, or versions for different time zones - content in the plus 7 hours version will be broadcast to the Far East, ”said a representative of NTV Plus.
In addition to the uniqueness of the content, NTV Plus will transmit it in the best available quality. The operator has already launched a broadcast in high-definition format Ultra HD (4K) channel signal for Fashion One, and soon will broadcast to UHD three channels. Cable or Internet television, said Sergei Stavropoltsev, is not yet able to provide the consumer with a stable supply of UHD content. Firstly, there are not so many films, transmissions and broadcasts in this capacity. Secondly, for transmission of high-definition images, a connection of at least 25 Mbit per second is required, which is difficult to provide even in megacities with their developed infrastructure, Sergei Stavropoltsev stressed.
“The satellite signal provides all this without any problem. Yes, 4K is still the future rather than the present. But a few years ago they also talked about HD pictures, ”he added. At the end of last year, NTV Plus began selling its own interactive set-top box, which allows you to receive a signal via satellite and manage content via an Internet connection. According to him, the capabilities of the interactive set-top box expand the possibilities of television viewing: the broadcast can be paused, rewound and watched repeatedly - it will be stored on the server from a day to a week.
“There is an opinion that the Far East is a rich region, and whatever price you set here, they will take any price. However, the pricing policy will be very democratic. For the basic package, we want 149 rubles per month from a subscriber, and if we pay for the year immediately, 1200 rubles (these are 100 rubles per month). For content without ads it is quite a bit. The cost of acquiring equipment and its turnkey installation will cost approximately 6-6,5 thousand rubles, ”said Sergey Stavropoltsev.
Until now, NTV Plus has not broadcast in the Far East due to the lack of satellite capacity with a corresponding coverage area. The company operates in the satellite TV market from 1996 year. Since 2007, the operator has started broadcasting in Russia in HD format. In April 2017, the company will be the first to broadcast the Ultra-HD signal across Russia. NTV Plus's viewers are already about 3 million subscribers across the country. Regions of Siberia and the Far East, where the penetration of satellite television is small, NTV Plus considers the most promising for growth in the next five years.