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Saga of the Far Eastern Hectare

A series of essays on people and free land. Essay one: what did the authorities expect ...

There are no end to the discussions and prophecies about the Far Eastern hectare. They talk about him on social networks, talk on buses, commuter trains, in kitchens and in country houses. Basically, there is talk about the fact that “nothing happens” (on the streets) and that “everything has already happened” (in the media). That is why it seemed to me interesting to speculate about what can “succeed” or “not succeed”, what, in fact, did the authorities and the population expect? Think about it.

Saga of the Far Eastern Hectare

Leonid Blyakher

Professor, Head of the Department of Philosophy and Culturology of the Pacific State University, Doctor of Philosophy
Let's begin by the good Russian tradition with the powerful of this world: what did the authorities expect? There are several levels of waiting. First, the administrative level. The Ministry for the Development of the Far East, as well as the plenipotentiary with special powers arose in a specific situation and were associated with specific personalities. And the situation and personalities in 2013-th year have changed. As a result, the post and the ministry remained with a rather vague purpose and authority. New actors in the power of the region needed to urgently create something that would be equally important for the population of the Far East and federal authorities in the center. We must pay tribute to the plenipotentiary and the minister or their team: this "something" was found. Not only the TORs and TOSERs (in the nee "free economic zones"), but, first of all, the "Far Eastern hectares" became a kind of a brand of the ministry. And not only ministries. Here comes the "second".

The Far East in the information space of the country is very peculiar. No, the beauty of the Far Eastern nature was written and written, as well as about the wealth of this land. However, the region gets to the actual news agenda more often in connection with natural, social or technogenic cataclysms. Fires, floods, crime, problematic ecology - and it's all about him. "Far Eastern hectare" has become not an especially frequent case of the region's access to the mainstream media in a positive context. That is, as an element of the PR of the ministry, and the regional PR, the project was fully implemented.

However, no matter how great are the opportunities for media and games with statistics on constructing reality, there must be something to stand for PR, some tangible entities, real people, things and events that you can point to with your finger. "Far Eastern hectare" in this regard is no exception. For its successful implementation as a PR project it is necessary that the hectare be distributed so that people take it. Content is needed. Here the young ministry also had a certain vision, actively expressed by the workers of this ministry.

In general, it was clear at the time of the project's start, and even today that the number of people who have the necessary skills and resources to organize a profitable farm in the "Far Eastern hectare" is rather limited. Date palms, coffee grounds and tea plantations in our latitudes are rare. All the rest, which is found in the region, requires strength, knowledge, and money, since the return will not be tomorrow. It is also difficult to assume that the initiators of the project did not know about the natural and climatic features of the Far East. Alas, the prospects of peasant fisheries are quite obvious in Primorye, understandable in the Amur Region, the EAO, and some areas of the Khabarovsk Territory. In the rest of the territory the chances of success of personal agricultural projects without strong state support are not great.

The idea was different - to solve the basic, at least in the declaration, problem of the region - mass departure of the population. Somewhat weakened in the prosperous "zero" years, he again becomes a problem in the "tenths". People are leaving, production is stagnating, cities are emptying. Departure becomes an element of everyday life. Conversations about "when" and "where" become the most popular. It is clear that for the ministry, which should develop this land, this is not the most joyful talk. Hence the primary vision of the meaning of the project "Far Eastern hectare": to keep the population, to attract a new one.

The Far Eastern hectare was to become a place of building "your home" for those who are ready to combine their usual occupations and the charms of rural life. That moment, that far from the big cities these delights are relative, at first did not reflect. The construction of low-rise buildings on its hectare should give impetus to the development of production of construction materials, construction industry. And there, you see, and the roads will catch up.

People involved in construction will be much less interested in leaving. They will be easier to "consolidate" in the region. Inspired by their example, supporters of downshifting of all stripes will flow into the region. Thus, the population of the region will not only decline, but will grow. While we leave aside all the difficulties, obvious even at first glance. After all, at the initial stage, the "Far Eastern hectare" is, above all, a PR project. And as such, it looks quite effective and attractive.

And the population of the region, with all the fears about which it is impossible to keep silent and many of which were not empty, had its own species on the “Far Eastern hectare”. Already by the number of "doubters" it became clear that the idea of ​​"Far Eastern hectare", or rather their land in the Far East, people pin great hopes. Although there were fears too. These fears and hopes will be discussed innext essay.

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