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Procter & Gamble to the Far East will not go

But for the members of the American Chamber of Commerce, Vladivostok is one of the most interesting cities in Russia for doing business

Procter & Gamble to the Far East will not go

Against the backdrop of the Russia-ASEAN Summit (and, in principle, according to the official information agenda), it seems that the main economic partners of Russia in the Far East are Asians - Chinese, Koreans, and Japanese. This is not entirely true - after all, most of the foreign investment in the Far East continues to come from a number of European countries and the United States, and only recently China has reached a level with them. Such dynamics, despite all the difficulties and problems in the political relations between Russia and the USA and Europe, shows that the inflow of investments from the old investment partners of the Far Eastern macroregion is not determined by a political factor.

How exactly can the expansion of this cooperation take place is still difficult to understand, since there are very few openings for the media, expert and scientific community of meetings with American business in Russia. But some light on the prospect of US investments in the Far East recently shed during the dialogue with the media president of the American Chamber of Commerce in Russia Alexis Rodzianko in the conference "Doing business with Russia. Opportunities and rules of the game on the Russian market. "

“According to the results of a study conducted regularly by the Chamber and providing for visits to Russian regions and surveys of American companies, Vladivostok is one of the most interesting for doing business for members of the Chamber of Russia cities. What says that the Russian Far East is in the field of active attention of American business, the place of solving a number of its priority tasks, where various variants of its activity are possible. The Far East is also interesting for American business primarily because it is adjacent to Southeast Asia, whose economy is the fastest growing in the world, and also to the Pacific Ocean, which is a resource with high potential. An important factor in the attractiveness of the Far East is also the highly developed logistics complex of such large cities as Vladivostok, ”announced Alexis Rodzianko.

Another clear evidence that American business is extremely interested in the Russian Far East, according to him, is the statement by the Exxon Neftegas Limited management company Sakhalin-1, that this project is the best in the entire history of its activities, as well as intention to invest in it in 2016 year order 1 billion US dollars.

“If we talk about the sectors of the economy of the Far East, in which American capital will be concentrated in the next 10-15 years, then these are its energy, logistics, shipbuilding and fishing. It will not invest in the development of any processing industries not related to the resource base of the macroregion, such as the production of the large American company Procter & Gamble, due to the lack of sufficient demand for their goods in the Far Eastern regions, ”said Alexis Rodzianko.

In the expert community, in turn, they are sure that the balance between American, European investments and investments of Northeast Asian countries in the Far East will not change radically.

"Despite the widespread opinion among some experts that due to the economic crisis and excessive investments made in the past, foreign countries are now not up to new investments, I will say that they are still in active search for new projects and investment territories. Since there is always an interest in investing in reliable assets - those that are capable of making a profit - in any country in the world. Another thing is that there are few such assets in the world today. The same thing that now repels foreign investors from investing in Far Eastern investment projects is that it is difficult to determine the potential markets for their products - because of the considerable distance to the macroregion from the only market that it is possible to supply large volumes of its products - from the European Part of Russia. And in this context, it should be noted that, for both American and European investors and the countries of North-East Asia, state support in the Far East, which is being actively developed by the state in the Far East, does not matter much, "explained the director of the Institute for Development Studies of the National Research University" Higher School of Economics "Natalia Akindinova.

Speaking about the trends in the structure of foreign investments in the Far East, in her opinion, it is now impossible to say with certainty that, in the short term, investments from Japan and South Korea will be overtaken by investments in the macro region by some European countries and the United States, and The volume of investments invested by China will remain with them at the level. Since the US and Europe invest in production in Russia, and in particular in the Far East, it is more than profitable because of the high costs of developing production and output on its own territory. While in Northeast Asia these costs are much lower.

At the same time, she said, it's completely unprofitable for US and European investors to stop supporting some of their projects in Russia, including in the Far East, since leaving Russia means for them costs substantially greater than those that can to arise at them because of problems with realization of production, let out with their participation by the Russian manufactures. And with a greater degree of certainty it can be assumed that, on the Russian territory, they are still held by the vision of certain production prospects in Russia. 

"But even in the case of increased investment from all sides - from the US, Europe, Northeast Asia - one should not count on intensive development of the Far East. As the scale of the problems existing in the Far East is not comparable to all the possible investments in its development in the foreseeable future, "concluded Natalia Akindinova.


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Foreign direct investment in Russia in 2015 declined by more than four times compared to the previous year. This is evidenced by the data of the Central Bank of Russia, published 27 May 2016 year. According to them, in 2014, foreign investments in Russia exceeded $ 22 billion, and in 2015 amounted to $ 4,8 billion, which was the lowest since 2002. At the same time, in 2015, the total (world) volume of foreign direct investment increased by 36% compared to the previous year and amounted to $ 1,7 trillion.

The largest investments in Russia in the 2010-2014 period came from such countries as Austria, the Bahamas, the Virgin Islands, Germany, Ireland, Cyprus, China, Luxembourg, the Netherlands, the United Kingdom, and the United States.

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