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Embedding into global chains
Kamchatka was called to look more widely at its place in Russia and the world
Why in the regions to gather business and power with the involvement of experts at the federal level and where to move to the regional business - to find answers to these questions tried during the Kamchatka Business Forum, where they had time to discuss the widest range of problems. EastRussia continues to sum up the event.
Kamchatka Business Forum, held 19-21 March in Petropavlovsk-Kamchatsky, opened "PR Days in Kamchatka" organized by the Far Eastern School PR and the Russian Public Relations Association (RASO). The intense long hours of discussion on how to use existing Kamchatka brands and promote new ones will soon turn into a report by the RASO with detailed recommendations. Part of them already published by EastRussia.
The center of the first day of the business agenda was a plenary discussion of invited experts and representatives of the authorities with the business community. Most of the issues were addressed to the Governor of Kamchatka Vladimir Ilyukhin, with the emphasis, EastRussia reported, shifted, on the one hand, to the specific problems of specific entrepreneurs, and on the other - went into the sphere of normative and legal regulation, in particular, the need to adopt a law on "northern benefits", which would redistribute responsibilities for increased social payments to employees from entrepreneurs to the state.
During the three days of the forum, its participants had time to discuss the prospects for business development at thematic sessions, round tables and master classes. In particular, entrepreneurs worried about the problems of business support, the relationship between business and regional authorities. The round tables discussed in detail various topics - from the tools of state and financial support and development of clusters to regional industrial policy and social entrepreneurship. Video recordings from round tables will soon be published on the official website of the forum - forumkamchatka.ru.
Within the framework of the forum, several master classes were held, which aroused real interest of the audience. For example, Dmitry Brizitsky, the founder of the Moscow creative artel Krechet, told how to adapt a business idea to the conditions of a particular region and start a business from scratch, Sergey Avanesov, director of the Ruchidel Workshop, demonstrated specific tools for building a furniture business, and a curator Planeta.ru crowdfunding schools Yegor Yelchin - explained how to implement projects that raise funds through Internet platforms. Representatives of the authorities and business associations also held a business game "Development circles".
INDUSTRY IN KAMCHATKA: WHERE AND WHERE FROM
At the round table on regional industrial policy, which was held by the first deputy general director of the Agency for Technological Development (APR) Vadim Kulikov and the head of the Skolkovo club of production workers Pavel Bilenko, experts stated that the potential for investing directly into disparate enterprises of Russian regions actually exhausted. “But the key problem that investors face is the presence of a chain of suppliers and a chain of buyers. For example, in the production of cars, which is also in the Far East, there is a problem with the localization of the production of spare parts. materials ", - Vadim Kulikov gave an example.
That is why, the expert noted, the APR proposes to consider any region as an element of production chains - it is participation in them, even with a small domestic market, that provides regional entrepreneurs with maximum investment opportunities. "By using the available resources correctly, you can get a completely different economy of the region," said Vadim Kulikov.
"If we take the simplest story with fish, and Kamchatka in its mining and processing champion, we are faced with the fact that Russia still buys quite large amounts of salmon abroad." What is the problem? It turned out that the entire Soviet system was built on the principle of consumption of any fish products within six months.The fish could not be stored for more than six months.The temperature for such a freezing is needed 18 degrees.With the planned economy, it probably was: from the seiner to the store shelter, it was possible to plan the way of the fish, and all But in the market this makes existing logistics for fish transshipment completely uncompetitive.The fish carries 25 thousand mexsecs, each of which consists of three cars 2 thousands of seiners All this can be changed All berthing walls and freezers, distribution centers, store receivers - everything is still working at 18 degrees.The problem is that the temperature of the frost needs to be reduced to 24 degrees, while the Japanese consumers freeze fish altogether to 50 degrees, and if you go to these parameters, this product is three times as long orgard. However, there are no such industrial capacities. On a countrywide scale, this is a daunting task. The total budget of the project is more than 3 trillion rubles. This is a tremendous investment opportunity, an investment niche for the next 5-7 years, for which the money of private investors is needed, "Vadim Kulikov cited.
The head of the Agency for Investments and Entrepreneurship of the Kamchatka Territory Oksana Gerasimova said that the priorities for the development of the economy of the peninsula are fishing and processing, tourism and agriculture. In addition, it is extremely important for the region to revive the ship repair industry, although the federal center in the person of the Ministry of Industry and Trade currently supports the development of shipbuilding. She also called for looking at the perspective, as the technologies "change swiftly": "For example, today at the forum we heard an interesting idea about the recycling of solid domestic waste: after all, through the 5-7 years, the Northern Sea Route may possibly work, and waste from ships that It will be necessary to refine this perspective, although not forgetting the fragility of the nature of Kamchatka and the requirements of ecology. "
Local entrepreneurs also raised the issue of preserving the nature of the region. "Not so long ago, the leadership of the region in the struggle for investment surprised us very much with the open-cut coal mining project of the Indian firm Tata Power - in the upper reaches of spawning rivers, and in rather large volumes, but it strikes two of the three foundations of Kamchatka's development, how to be here?" asked the businessmen.
"The right example. Tata is a socially responsible corporation that works according to high environmental standards. But you are right, you need to synchronize projects, carefully look at what will bring more benefits, and conduct an examination - what will happen to other businesses, whether there will be development for them. it is necessary to look at how competitive this project is in this particular region: in Germany, for example, regions share with each other information about all investors who come with initiatives, "said Vadim Kulikov. "New technologies will be able to ensure the development of such projects and the preservation of natural uniqueness, and Tata will invest more than 10 billion rubles in infrastructure together with the federal budget," Oksana Gerasimova stressed.
ENTREPRENEURIALS STILL NEED TO POPULARIZE
Sites like the Kamchatka Forum of Entrepreneurs "are definitely needed," says Rashid Shamoyan, chairman of the Kamchatka regional branch of Business Russia, in order to "raise the prestige and popularize the idea of entrepreneurship." “Personally, I have been in business since 1990,” he recalls. “I still saw the times when we, entrepreneurs, were looked upon extremely negatively. It was 70 years of Soviet upbringing that affected: people could not understand how to sell a service or product. And , you know, the consequences of this are still felt: 30 years have passed, but we still cannot restore our attitude to entrepreneurship as something positive. Such platforms provide an opportunity to popularize the idea of entrepreneurship. It was not in vain that we awarded at one of the sections those who research the history of Russian entrepreneurship. Kamchatka in its time, in the pre-Soviet period, generally developed at the expense of entrepreneurs and patrons - there were no other options. "
Now the opinion is prevailing, Rashid Shamoyan continues, that "it's hard to go into business", and it's all the more difficult to live and work in Kamchatka. "But any problem is always an opportunity." If a certain number of people stop something, the most enterprising will always find a way out, and where there is less competition, there is a higher chance to develop, "he said.
"Yes, business problems in Russia are the same everywhere," he says, "However, it is obvious that the northern regions, and Kamchatka in particular, are very difficult to develop because of the" northern benefits "that put an additional burden on entrepreneurs. Only our group of companies paid almost 600 million rubles last year, fulfilling the requirements of the law on "northern benefits." We need a law on the north, which would allocate this burden. "Kamchatka entrepreneurs have already proved that we want to develop here, to leave money in the region. But when the social obligations that have been "washed out" of the working capital are very difficult to invest. "
The past forum, Rashid Shamoyan believes, was useful for the business community and as a place for direct communication with the first face of the region - the governor. "Everyone who already has prosperity, material success, wants something intangible, wants to raise his status at the expense of what he hears power." When there is a dialogue, we can open the eyes of the executive ", - the businessman considers.
"As part of the work of the established Business Club, we try to get out of the complaints, we are talking more about the mechanisms." The goal of narrower venues is to bring to the authorities what business needs to have for symbiosis. "Private questions and complaints are usually considered in working order, "said Rashid Shamoyan. "The most important thing is that business should be socially responsible." Love for Kamchatka, patriotism are not empty words, so events like the annual dog sled dog race "Beringia" are very necessary, they give some inner cheerfulness, "adds he.
FORUM REQUIRES ACCENTS IN INDUSTRIES
Olga Kurylova, head of the Agency for Strategic Initiatives (ASI) in the Far Eastern Federal District, believes that the Kamchatka Forum was held at a high level, moreover, it managed to go beyond the regional one, which so far was possible only for the Far Eastern Business Forum, which traditionally takes place in the Far Eastern Federal District. Khabarovsk.
"And the speakers as a selection, and the agenda of technological entrepreneurship, which is a very difficult issue for the regions, and the number of participants - we led the section on the last day of the forum, it was Wednesday, 9: 30 in the morning, and the hall was full. So, the business was able to motivate, prove that this event will not be about "chatting", but to get practical knowledge. "The questions of the participants were also pleasing, everyone was" in the subject, "Olga Kurylova notes. "Of course, the joint work of all levels of government is admirable, and the fact that the business is actively involved in this work.Therefore, all worked with one team.Several years ago in Kamchatka it was quite different: the authorities on the same shore, the businessmen on the other" , - she adds.
At the next business forum, the expert advises to focus on the main industries for Kamchatka's economy - the extraction and processing of biological resources, tourism: “This is and will always be. We need to look at what can be done within the framework of public-private partnership mechanisms, human resources. in this regard, but I would like to discuss the main sectors. Issues of training talented youth can be considered separately. "
"In addition, in any case, it is necessary to discuss the prospects of social entrepreneurship, socially oriented NGOs, as this is one of the main blocks that has not yet been occupied by the niche that will develop." ASI established the Social Initiatives Fund, which will allow borrowing, grow in literacy The Fund "Our Future" made a very worthy presentation at the forum.In Kamchatka now they are opening the Center for Innovations in the Social Sphere, which will be a resource center and a center of educational technologies. Such facilities, and this was the initiative of the ASI, will subsidize the federal budget, while there are only two such centers in Khabarovsk and Petropavlovsk-Kamchatsky, "says Olga Kurilova.