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How Yakutia earns on tourism
- Ekaterina Ivanovna, what is your opinion, for what is it worth to go on a trip to Yakutia?
"It's worth visiting Yakutia, at least for the sake of seeing how special it is." Here, the lowest, extreme temperatures (in winter to -70), which you need to feel yourself, the cleanest ecology, ethnotourism. This is the Pole of Cold, and the national nature park Lena Pillars, and the epic Olonkho, and crystal clear rivers and lakes.
- Probably, the tourist season in Yakutia is rather limited and tourists mainly come in the summer ...
If all of Russia is escorting the winter to Shrovetide, then in December 1 in Yakutia is greeted with the same scope. The image of the Yakut winter has long been formed in the republic. From Great Ustyug we are waiting for Santa Claus, and then the relay race is rolling in other cities of the country. In the festival, meetings of the Yakut winter both their grandfather Chyskhaan (the spirit of winter) and the image of the Yakut winter recreated by us are accepted.
In March, a trip to the Pole of Cold takes place. Thanks to the fact that the infrastructure is being created - a year-round road has been built, we were able to make this Mezhulun (oolong - Prim.red.) A tour that passes through Oymyakonye - the birthplace of the spirit of winter. Participants attend a reindeer herders' feast, get acquainted with life in the uluses - Yakutsk - Churapchinsky ulus - Tattinsky ulus - Tomponsky district, taste national dishes. This year, several tourists from Europe came to the event on bicycles, which, you must agree, is very extreme.
And the fifth event - once in four years - international games "Children of Asia." This year the games will be held for the sixth time. By the way, they are popular not only among Russians and residents of the Asia-Pacific region, they are also involved in European countries, almost all 40 countries. Of course, all events are in different degrees of promotion. We are working on this today.
- “The Diamond Week” is somewhat out of the general range of social and cultural events. Is this a completely commercial project?
Last week we sent the entire 146 thousand rubles for a certain advertisement from the budget of the republic to the Diamond Week. And the whole project is completely commercial. It is profitable for business, because during this “Diamond Week”, ALROSA holds an international auction for the sale of large rough diamonds and, accordingly, gathers its audience. Our jewelers and cutters who prepare their products sell it well. They sell it so well, but in this case receive exclusive, special offers.
- To what extent do such large-scale projects contribute to the increase of the tourist flow to Yakutia?
Basically, Russian citizens come to Yakutia. Speaking of foreigners, this is China, Asia-Pacific, North Korea, Europeans are Germans, French. Mostly, these are people who go to special tours - for example, cruises along the Lena River, or participants in research trips, or businessmen.
As for the Russian regions, Yakutia is mostly visited by residents of St. Petersburg, the capital region, and there are tourists from Novosibirsk, Tomsk and Irkutsk. I emphasized that business tourism is very widely represented in the republic - people come to various international congresses. If we are talking about tourism as such - recreation, fishing, hunting, then this, of course, is Moscow, because, alas, it is quite expensive to rest in Yakutia.
- It seems, the brands have developed. But for them to work, we must not only warm up the interest, but also solve the problems ...
- Are not you afraid that the rapid development of infrastructure will destroy the uniqueness of Yakutia?
- The territory of our republic 3 million 100 square kilometers - it's five France. But still the question is reasonable. When developing natural resources - oil, gas, coal, gold, diamonds - there is always environmental control and respect for the interests of residents, their traditional way of life. The same is true in tourism. In the region there are huge areas that are closed to tourists, precisely because they make up our ecological reservoir.