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"We produce tea for the mass consumer"

Tea-packing factory in the Far East went to 3 / 4 its capacity

"We produce tea for the mass consumer"
Photo: Photo courtesy of JT
Special project TORA and Free Port
The tea capital of the Far Eastern Federal District is the seaside Artem, more precisely, Aviapolis Jankowski (production and logistics zone of 688 053 sq. M.), Where JT was located, became just one year old. The total volume of capital investments of the company in the first factory in the region for the production of packaged and weighted tea amounted to 176 million rubles. "JT", registered in Artem in 2016 year - a continuation of the project of "Jay Rus" opened in 2003 in Vladivostok as a Russian subsidiary of the Indian holding Madhu Jayanti International Ltd, to deliver to Russia finished goods from Calcutta. Now only raw materials come from India. The founder of the companies "JT", "Jay Rus", as well as "JF Foods" is the registered in Singapore limited company Multitrade Overseas PTE. LTD.

- We needed 5000 square. m under one roof, and "Yankovsky" provided us with these areas. In addition, it is located in an ideal location in terms of logistics. We can supply our customers in the western and northern directions, ship goods to all settlements of Primorye, including Nakhodka, "says Tanmay Chakrabarty, Director General of JT LLC.

Today, at the factory of the Free Port of Vladivostok resident JT, there are 50 employees, half a hundred more jobs were created through a contractor company. Since the launch, the enterprise has reached 75% of the planned capacity and covered its "tea portfolio" the main price segments - from ultra-economy to premium.

- We are focused exclusively on the Russian tea market, as for Russians tea - drink number 1 (Russia is the 4-th place in the world for the consumption of tea after China, India and Turkey, the average consumption - 1,2 kg / person per year -. Note) . Our company produces various kinds of tea: large leaf, leaf, granulated, packaged black and green teas, teas with additives. Our brands are: "Golden Victoria", "Indian", "Gold Bond", "King of the Jungle," "Old England", "Siberian tiger", "Blue Diamond". Raw 100% Indian, the bulk of our tea is grown in the northeast, in the highland plantations of the State of Assam. Tea there is famous for a particularly strong infusion and a pronounced flavor. Shipment is made by steamships from the tea capital of India, Calcutta. For several types of granulated tea ™ "Indus" we use raw materials from southern India, the Nilgiri area - the tea there is very astringent and gives a rich, dark red infusion. We produce tea for the mass consumer and we want that any Russian could buy quality products at an affordable price. After all, Indian tea is especially loved by many of you since the time of the Soviet Union! - Tanmai Chakrabarty shared.

Mr. Chakrabarti knows what he is talking about - he has been living in Vladivostok for almost 30 years. According to him, the tea market of the country is very consolidated and saturated, strong competitors - the company "Ormi", "May", "Unilever" and others. The advantage of JT is its own laboratory for monitoring the quality of raw materials, materials and finished goods. The resident launched three workshops for different types of products, he bought automatic machines of Chinese and Italian origin.

- Raw tea is an agricultural product, so it does not have constant quality characteristics. When accepting a new batch, our laboratory staff always conduct a strict selection, compare with the standard for further admission to the filling shop. Both tea taste qualities and physical parameters such as leaf size, granules, fragility, presence of extraneous inclusions of non-tea production are checked. During the packaging process, it is ensured that the eco-standards are adhered to: the tea bag is fastened only with a thread, without staples or glue, this provides an ideal taste of natural tea. Another stage of control is immediately after the release: we exclude any, even minor, defect in the finished product, and the consumer receives not only a high-quality, but also an aesthetic product, "said the General Director of JT.

Today, the main line of tea "JT" can be found in the trading networks of the Far East and Siberia. Businessmen plan to seize the western market and export to Belarus, Kazakhstan and China. Mongolia, according to the manufacturers of the strategic product, already fell in love with real Indian tea, pre-packaged in the Primorsky Territory.

Published in the journal "Economics of the Far East"
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