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Attractions "must see" of the Far East

Permanent expert EastRussia Vladislav Shulaev - about the tourist potential of the Far East

Vladislav Shulaev, Director for Promotion of the Territories of the AGT Communications Agency, Co-Chairman of the RASO Committee on Branding and Promotion of Territories - on the Tourist Potential of the Russian Far East


Vladislav Shulaev

Co-Chairman of the RASO Committee for Branding and Promotion of Territories, Director for Promotion of the Territories of the AGT Communications Agency
In Russia, the flow of visitors quickly increases where there are tourist drivers. So far, from the East of Russia, four phenomena from three regions have come to various tourist ratings of popularity, which are today the main directions for the inbound and internal flows of guests.

These are the bridges of Vladivostok - 10-e Place in the top 10 cultural sites of Russia by TripAdvisor version; Restaurant Zuma (again Vladivostok) - No. 1 in the top 10 TripAdvisor of Russian gourmet restaurants popular with travelers; Guest house "Antarius" (Paratunka, Kamchatka) - № 23 in the top 25 TripAdvisor of the best B & B / mini-hotels and hotels in Russia; The national park "Lena Pillars", since 2013 year regularly included in the list of mustsee sights of Russia.

In the regions of the Far Eastern Federal District there are four natural sites included in the UNESCO World Heritage List: Kamchatka volcanoes, Central Sikhote-Alin (Primorye), Wrangel Island (Chukotka) and, again, the Lena Pillars National Park (Yakutia). This is the key to understanding the main global advantages of the East of Russia today: tourists are attracted by large spaces of fairy, preserved in almost unchanged form of nature of a much earlier period than our modern.

In the East of Russia, the uneven design readiness of the territories, in particular in the tourist sphere, is most noticeable. Of the 68 investment projects of the constituent entities of the Russian Federation included on 26 June 2015 by the Coordination Council in the list of activities of the federal targeted program "Development of domestic and incoming tourism in the Russian Federation (2011-2018 years) » From the Far Eastern District - only four tourist-recreational clusters, one of them from Yakutia (the zoo "OrtoDoydu"), and the other three - from Primorsky Krai (Primorskoe Ring, Pidan and Emerald Ring). In addition, tourism is one of the specializations of the territory of leading socio-economic development (TOP) "Russky Island", also representing Vladivostok.

Obviously, the infrastructure of Primorsky Krai - organizational, communication, educational - is the best in the East of Russia, ready for effective investment in tourism. And if you take into account that in the next year or two Primorsky region drivers will be added one of four officially established gambling zones of Russia - gambling zone Primorye, the status of the Free Port of Vladivostok with a simplified visa regime (already legislated) and a little later - the largest in Russia the oceanarium, then the question of the tourist leader 2010-x Years in the DFO will receive an unambiguous answer.

Of the additional obvious resources for tourism development in this Russian macro-region, the organization of “red routes” (this direction of tourism involves visiting memorable places connected with the life of communist leaders and the revolutionary past) in South-East Russia stands out. These routes, as experience shows, are more quickly found in demand by a growing flow of tourists from neighboring China. Cross-border fair routes in the Jewish Autonomous Region and the Amur Region may also be oriented towards China, since spontaneous border trade infrastructure is already being formed in these regions.

To the service of tourism development in the Russian regions, the organization of regular events is most often called. In the East of Russia, the largest of them, involving 100 thousand and more people, is the Tiger Day in Vladivostok with a bright true southeast procession and the Yakut "New Year" - the holiday of the Sun Summit Ysyakh Tuymaada, the annual supplier of achievements for the Guinness Book of Records .

An important point for understanding the specifics of the topic is that tourism in the Far East is very young, and not only foreign travelers but also local travel companies are not aware of its many opportunities. Recently, there has been a resurgence in extreme tourism in the Magadan region. Against the backdrop of a generally high demand for Russian hunting and fishing, requests for fishing in the remote lake of Labykyr, the Lokh Ness of Yakutsk, are growing at a rapid pace. It became a revelation to many that in the pursuit of a qualitative ocean wave in Kamchatka and Sakhalines, more and more visiting surfers are starting every year.

The flagship of natural tourism is not even the "fiery land" of Kamchatka, but the Republic of Sakha (Yakutia), which is larger in area than Argentina, among other things occupying 8-e Place in the world by the size of the territory.
According to Yakutia, two rivers flowing into the top 10 rivers of Russia by the area of ​​the basin are Lena (3-e Place) and Indigirka (10-e). In connection with the prospects of Yakutia, you can talk about the pole of the cold, about the Yakut national cuisine, about the diamonds mined here and the annual "Diamond Week", about the almost year-round skiing complex on the Aldan ... But the main media interest in the world of Yakutia is now the topic of cloning its numerous Found mammoths. This three-year news story can cause serious tourist interest in the places of former and future habitats of ancient animals, especially since the World Mammoth Center is already being designed, which will be located near Yakutsk - on the Lena coast.
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