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Steep routes DFO
At WEF-2018, a discussion took place on how to develop tourism in the Far East
At the Eastern Economic Forum was held the session "Development of tourism: a cluster approach and export of tourist services." The list of participants in the session already tells about how important the development of this industry is for the FEFD: Olga Golodets, Deputy Prime Minister of the Russian Federation; Deputy Chairman of the State Duma, Irina Yarovaya; First Deputy Minister for the Development of the Far East Sergey Tyrtsev; Oleg Safonov, head of the Federal Agency for Tourism. Participated in discussions and practices of the industry - the leaders of the largest travel companies and hotel chains.
All the speakers spoke about tourism in the DFO as one of the most actively growing sectors, and not only on a Russian scale.
“During the first 8 months of 2018 of the year, 4 million 387 thousands of tourists visited the Far East, including 1,3 million foreign tourists,” said the head of Rosturism Oleg Safonov at the session. - The overall growth of tourist flow in the DFO was 11% compared to the same period last year, and in terms of tourist flow from abroad - 16%. These are very good indicators, which are twice the average growth rate of the tourism industry in the world (6%).
As Safonov stressed, such indicators were achieved thanks to the federal targeted program for the development of tourism. It ends at the end of this year, and a new one will be launched right away.
- If, within the framework of the first federal target program, 120 billion rubles from various sources were allocated to the development of the tourism industry, thanks to the new program, which is designed for 2019 – 2025 years, the infusion into the industry will amount to 262 billion rubles. We plan that as a result, the share of tourism in GDP will grow to 5%, or 5,3 trillion rubles, said Oleg Safonov.
The fact that Russian tourism in recent years has made a real breakthrough was also said by Deputy Prime Minister Olga Golodets. She also identified the problems of the industry.
“We are talking about exporting tourism services, but I would first of all pay attention to the efficiency of the industry,” said Golodets. - We have a good dynamics: last year the number of tourists exceeded 56 million people, this is our historical maximum. This year, the growth of tourist traffic was influenced by the World Cup football championship. Among other things, we have gained invaluable experience in receiving and serving guests. This event gave impetus to the development of the industry, but at the same time revealed “problem” moments. First of all, this is infrastructure, the second is training for the industry.
Irina Yarovaya, Deputy Chairman of the State Duma, added to the “problem list” the bureaucratic barriers facing the business, and the low awareness even of Russian citizens of the uristic possibilities of the regions.
According to Irina Yarovoy, the potential of all tourist destinations is enormous in the Far-Eastern Federal District — a resort, recreational, extreme, educational, cultural — but this potential has not been revealed.
- We have created a national tourist portal, but it presents only three routes in the Kamchatka region. I think it is necessary to create on this resource a separate large section on the Far East and the Arctic. It is necessary to use modern technologies, in particular, mobile applications, in which the tourist opportunities of the Far Eastern regions would be presented, - considers Irina Yarovaya. - And for the removal of administrative barriers standardization of tourist routes could be a way out. On the one hand, it would save the business from numerous approvals and inspections, on the other - tourists will understand what they should count on.
IN ONE DIRECTION
Irina Yarovaya also stressed that now leaves much to be desired coordination of all parties involved in the development of the tourism industry.
It was about this - that is, about the cluster approach, the unification of efforts of the state, regional authorities, business structures - a lot was said at the session. Now it is a necessity: if some link “drops out” from the process of providing the service, then it falls apart. Moreover, package tours, which include everything from the road to the entertainment program, are in great demand among tourists. The general director of TUI Russia, Taras Demura, is sure: this is the approach to the future.
- Now the tourism industry in Russia is entering an era of dynamic packaging, that is, the business is ready to offer the customer a tour that is relevant for him personally. The Far East has enormous potential in this regard - everything is here for tourists with a wide variety of needs and interests. But there are factors that hinder the development of the region, says Taras Demura. - First, it is very expensive air travel. Secondly, there are not enough facilities to accommodate. And they are afraid to build hotels, since they cannot guarantee the investor that the flow of customers into them will be sufficient. There is no clear motivation for companies to take tourists to the regions. In some foreign countries, for example, are encouraged for this. In this matter, synergy is needed - the federal authorities, the host region, travel companies, and air carriers. If all parties join forces, then the desired effect will be achieved. We will be able to reduce the cost of tours and repeat the success of Sochi, after the Olympics became the center of dynamic packaging. Package tours can attract up to 5 million tourists per year in the DFO.
Sergey Tyrtsev, First Deputy Minister for Development of the Far East, speaking about the problem with hotels, said: even members of the WEF face a shortage of places in hotels. To attract a million tourists, you need to create about 25 thousands of hotel rooms.
Another problem is the level of Far Eastern airport complexes.
“Even in Kamchatka, with its rather large flow of tourists, there is no normal airport,” says Sergey Tyrtsev. “But within the framework of our preferential regimes, we are reconstructing airport complexes in Khabarovsk and Yuzhno-Sakhalinsk, and a decision has been made on the port in Petropavlovsk-Kamchatsky. All work is conducted on the money of private investors.
Sergei Tyrtsev told about the preferences that are granted to residents of the Far Eastern TOR, including those working in the tourism sector. These are tax breaks, the provision of free land, the provision of infrastructure.
“Now, more than 120 projects related to tourism are being implemented in the framework of TOR for a total of 50 billion rubles,” he said.
The session also identified other measures that contributed to attracting tourists, including from abroad. This, for example, is the introduction of electronic visas - this system has been operating at seven DFO airports since last year; more than 40 thousand foreigners have already taken advantage of it. The list of countries from which you can come to Russia by e-visas will be expanded to the list of ASEAN countries.
Vera Podguzova, Managing Director for External Relations and Communications of the Russian Export Center JSC, spoke about the work on the export of educational and medical services and, accordingly, the development of tourism thanks to this. For the same purpose, Irina Yarovaya suggested creating a network of sports centers in the Far Eastern Federal District in which athletes from the Russian regions and from abroad could train.
Published in the journal "Economics of the Far East"
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