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Canned food with administrative support

EastRussia understands how to connect fish from Kamchatka and foreign markets

The investor of the Kamchatka ASEZ Gorod 415 plans to build a complex for the production of canned food from local fish. Why is there a lot of fish in Kamchatka, and the project, so doomed to success, despite the existing difficulties, is still only one, EastRussia finds out.

Canned food with administrative support
Photo: Deputy General Director of 415 City LLC Roman Kirienko and President of KOREA TRADING & INDUSTRIES CO., LTD company, at the ceremony of signing an agreement between the Korean company KOREA TRADING & INDUSTRIES CO., LTD. "And the Kamchatka company" City 415 "within the framework of the II Eastern Economic Forum // TASS / VEF Photobank
Special project TORA and Free Port
From banks to repairs
LLC "Gorod 415" plans to build a fish processing complex with a capacity of 10,15 thousand tons of products per year on the site of the advanced development territory (TOP) "Kamchatka". This is one of two fish processing projects in the Kamchatka ASEZ, and the largest so far. The investor will invest at least 643,3 million rubles in the complex - the corresponding obligations are enshrined in an agreement with the Corporation for the Development of the Far East (KRDV). At the same time, it was initially assumed that about $ 7 million in the project would be invested by a partner from South Korea - Korea Traiding & Industries Co. (KTI), another $ 3 million - the "City 415" itself. This proportion of the company's investments was fixed in an agreement at the second Eastern Economic Forum.

“But the project has been modernized, - explains EastRussia CEO Valentin Pavlenko. - The amount is increasing. Investments will be made in a ratio of 50 to 50. Part of the Korean partner will remain the same, and ours will grow. " Initially, the project included processing and canning shops, a line for receiving raw materials and shipping products to ships, a refrigerating chamber and a workshop for the production of tin containers - cans and lids. Additional funds will be required for the construction of "an additional structure that will allow" pulling "the fleet ashore and repair it there, that is, the project includes elements of ship repair." “First we count on our ships, and then we'll see,” says the head of “City 415”.

The company does not yet expect the company to enter the Far Eastern container market widely, although the workshop for the production of cans is an exclusive for Kamchatka, where this kind of packaging is usually imported from the mainland. “We don’t want to go to large volumes. Only for myself, partners, and possibly colleagues, ”says Valentin Pavlenko. According to him, Russian companies will be suppliers of raw materials for packaging, as the Chinese are not very satisfied with the quality.

The fish processing and canning shops, the investor expects, will be provided with their own raw materials - “415 City” catches the white timber: pollock, cod, flounder. It is products of deep processing of white fish that will be the main one for the enterprise, says Valentin Pavlenko. On the other hand, so that production does not stand idle, deliveries of salmon are also possible. They are mined by another company of the group, which includes "City 415" - LLC "Ustkamchatryba", one of the largest regional fishermen.

In 2017, the investor plans to begin construction of the quay wall - a selection of a supplier of materials for the facility is underway. The whole complex, according to the business plan, will be put into operation by 2020 year. "With the ground, the issue is practically solved, although not completely. For communications, everything is only in the project. Of course, I would like everything to go faster. But KRDV provides us with all-round assistance, complaining of sin. There are many, of course, bureaucratic moments - documents all go through Moscow. But the guys are fine fellows, they help us, "- says Valentin Pavlenko. The authorities and the municipality and the region are meeting everything: the project as one of the largest is under the control of the governor, he adds.

According to, 415 City LLC was registered in Petropavlovsk-Kamchatsky in 2013. Authorized capital in the amount of 230 thousand rubles. divided between several individuals. The share in 30% belongs to Boris Nevzorov, still according to 10% - from Aleksandra Borisovna and Tatyana Alexandrovna Nevzorovs. The company's revenues for 2015 year, according to reporting under RAS - 314,6 million rubles, net profit - 89,8 million rubles. Boris Nevzorov also owns shares in Vostok-Fish LLC (10%), Kamchatbiopreparat LLC (51%) and Ustkamchatryba LLC (55%).

The last one, which has been operating since 1997, is one of the leaders in terms of extraction and processing volumes in Kamchatka. For 2015 year OOO Ustkamchatryba received 1,5 billion rubles. revenue and 689,15 million rubles. net profit, with the indicators growing year after year - in 2013, they amounted to 1,03 billion rubles. and 412,8 million rubles. respectively. Boris Nevzorov was the head of Ustkamchatryba LLC from 1997 for 2001 years, after which he went into politics - he was elected to the Council of People's Deputies of Kamchatka, and from the year of 2007 he headed the regional Legislative Assembly. In 2012, Boris Nevzorov became a senator from the region.

Recycling leads to the shore
Kamchatka is definitely a fishing region. But the industry, according to the investment strategy of the Kamchatka Territory before 2020, has a problem: the ratio of coastal and marine processing. More than 64% of frozen fish, 99% fillets and almost 100% of seafood products are produced on ships. The bulk of the coastal plants are engaged in the production of frozen products. Deep processing - the manufacture of canned goods, dried and smoked products - engaged in no more than 10% of enterprises, but most of them are seasonal and focused on the processing of red fish. The share of canning production accounts for only 0,5% of fish products. Accordingly, the share of canned fish exported is extremely small - it fluctuates within 0,1-0,2% of the total commodity mass.

At the same time, since 2008 the companies of the Kamchatka Territory have invested more than 18 billion rubles in upgrading and modernizing the fleet and coastal production, the region's governor Vladimir Ilyukhin says. Over the past year, investments amounted to 1,5 billion rubles. At the stage of implementation of 10 investment projects almost by 11 billion rubles. Two enterprises with fish processing projects were granted the status of residents of the Kamchatka TOP - apart from "415 City", it is the Rybolovets collective farm. IN AND. Lenin. The company will invest 525 million rubles. in the modernization of two RS-600 vessels and the construction of new buildings of the Fish Processing Factory (FBOR).

FOBOR Director Sergei Tumanov told EastRussia that in order to cover the demand for collective farm production in the container, "it is necessary to make a large stock, taking into account possible interruptions in supplies due to weather conditions," and this requires large areas and "freezes" funds. Thus, the plans of 415 City to create its own container production are reasonable, the question is only in its volumes. "If you produce a million cans per year, the efficiency of installing such expensive equipment is doubtful - the investment will be" repulsed "for decades. Only in case of really large volumes of production, 20-30 million cans, it will be able to give its owner a number of advantages: the opportunity not only to reduce the cost of products, but also to create a container of its own standard, which in future will help to avoid fakes, "Sergei Tumanov said.

But whether there will be any Kamchatka canned food to foreign consumers, another big question, they say in the industry. "Many foreign companies are interested in Kamchatka products of deep processing. But most people just want to taste, learn the secrets of technology, buy our raw materials and organize our own production in our homeland. We understand this perfectly, that's why we are selling fish, but we are not going to share the nuances of manufacture, as a result, the main market for our canning products is Russian, "explains the representative of the collective farm named after Lenin.

Valentin Pavlenko, however, is sure that "there will be no special problems with sales." “It is not by chance that we chose KTI as a partner - it is a large company engaged in ship repair, supply and distribution. The company is ready to represent us in the Korean market. We have been working closely with them for a long time and, of course, we discussed issues of future sales. The assortment, of course, will be customized for them. But we don't want to limit ourselves to the Asian markets only. Kamchatka fish products are in great demand in Europe. From the experience of “Ustkamchatryba” I can say this - the company is now entering an exhibition in Brussels, will exhibit products, however, it is a red fish. Next, we want to work on finished products. There is already a rough understanding of what assortment needs to be produced, "Valentin Pavlenko told EastRussia.

Meanwhile, Kamchatka is waiting for difficult times in terms of fishing. Experts already note the unpleasant tendencies for the Far East: from the new edition of draft normative legal acts that establish the procedure and procedures for allocating investment quotas, it becomes clear that the latter will practically not reach medium- and low-tonnage vessels. In the Far Eastern Federal District, fishing vessels of this type are the most popular, but they can only rely on 65 700 tons of FBG. The medium-tonnage vessel can receive 1300-2000 tons, low-tonnage - 300. If the number of applicants exceeds the amount of allocated resources, this amount will decrease.

According to the President of the All-Russian Association of Fisheries Enterprises, Entrepreneurs and Exporters (VARPE) Alexander Fomin, this situation will not be corrected even by the increase factor envisaged by the projects for the fleet being built at Far Eastern shipyards. The premium is really extremely modest - a little more than 13 thousand tons for the entire Far East.

"The production of EBW is a very serious issue for the entire processing industry, since if we are talking about shore processing or canning, the most important task is to provide raw materials. Taking into account the seasonal nature of fish production, this issue is becoming an issue, as the enterprise needs to extract resources in such a size that it will be enough to produce for a whole year, - Georgy Martynov, president of the Association of Primorye Fish Industry Enterprises, is sure. "And this important moment ruthlessly rests on administrative barriers that business can not overcome by own strength. "
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