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Kamchatka is snowy, fishy, ​​technological

The creators of the pavilion of the Kamchatka Territory at WEF-2017: "The desire to surprise was driving our attempts to make the snow fly at the end of August"

At the Eastern Economic Forum, the possibility of investing in the economy of the Russian Far East is not only told - they are also shown. At the exhibition Street of the Far East, each region of the Far Eastern Federal District presents its unique stand, which it tries to surprise and attract. The Kamchatka Krai stand has been the best in both the formal standings and informal (for the number of likes in social networks and photos of guests in Instagram) for the last two years. And this year he did not disappoint expectations, showing the snow in August, skiing, a greenhouse with cucumbers and fishing in sheepskin coats.

Kamchatka is snowy, fishy, ​​technological
Photo: Kamchatka Exhibition and Investment Center and TASS Photo (VEF photobank)
About how it is possible to organize all this in a thirty-degree heat on Russky Island, as well as what further practical benefits such projects bring to the region, EastRussia was told by Vladimir Rusanov, director of the Kamchatka Exhibition and Investment Center.

- The stand of Kamchatka Krai on the Streets of the Far East surprised everyone: snow crunched underfoot, a snowstorm frolicked, people pulled out smelt from under the ice, cucumbers were fruitful, and nearby people raced on snowboards and downhill skiing ... How did the idea originate?
- For the first time we thought about the concept as part of the work at VEF-2016, when many visitors, examining our pavilion, said that the Kamchatka Territory is a unique region where it is snowing almost all year round and you can ski, snowboard and fish almost all your free time . Therefore, we decided to include these associations of our potential tourists in the stand concept for 2017 year.
At the first meeting of the working group on preparations for the forum under the leadership of the deputy chairman of the regional government, Marina Subbota, it was decided to demonstrate winter Kamchatka, which, of course, at first glance seemed almost unrealizable. Still, the period of the forum - the very beginning of autumn with an abundance of greenery and heat.

- So the work was going to be difficult?
- Still would! This forum was the most difficult in our memory. He was at times more difficult than even preparing for an exhibition of regions at the Olympics in Sochi.
We were sorely lacking time. In total, we had eight months to prepare for the forum, one month for the construction of the pavilion. But it was necessary to build up more than 800 square. m, which is almost seven times more than in 2016 year. And since over the last two years our stand was recognized as the best, this year we did not have the right to make a mistake. We could not but justify the expectations of the forum participants that Kamchatka will continue to amaze on the Far East Street.
- Who participated in the development of the stand? Everything was done by the forces of "their own", or ordered something in other regions?
- The concept of the stand, the basic outline design and selection of materials for design were made in Kamchatka, by the staff of the Kamchatka Exhibition and Investment Center. Ethno-village was designed by our wonderful master of ethnic architecture Sergey Kutynkov. Also in the development of the concept, our seaside colleagues also helped us, for which they thank you in particular.
But I believe that in order for the pavilion to carry the soul of the region, its character, cultural characteristics, the basis of its conception should be invented in the region itself. It is this that will help to not lose important distinctive features and features of the subject.
In general, a team of more than 20 people worked on the stand.

- Kamchatka has brought its main brands to the Streets of the Far East - Beringia, snow, fishing, alpine skiing and Pacific year-round surfing, the culture of the indigenous peoples of Kamchatka. However, there were also surprises: for example, an innovative greenhouse. Tell us more about this project.
- The idea with the greenhouse came by chance, at a meeting of the working group. Initially, it was generally conceived as an art object. We gathered specialists from various fields: from 3D-designers and programmers to electrical engineers, engineers and agronomists. Having conferred, we realized that theoretically we could make a miniature model of a fully operating greenhouse complex with a computer-friendly management interface that was friendly to unprepared users.
There was an idea to plant real cucumbers in a greenhouse at different stages of ripening. We chose a variety with smooth long fruits, which are very popular in Kamchatka, and ordered to grow them from the Far Eastern Federal State Unitary Enterprise from the village of Surazhevka, Primorsky Territory. A separate special operation was to deliver cucumbers in special boxes from the plant to Russky Island - after all, this is more than 60 km of the road, and we had to deliver plants up to two meters high intact so that not one fruit fell off.
After the forum, we handed over the greenhouse to the Far Eastern Federal University for scientific experiments and practical work in the field of agriculture. Moreover, the Government of the Kamchatka Territory and the university are now preparing to sign an agreement on scientific work within the framework of the advanced development Kamchatka and the construction of greenhouse complexes.

- The main element of the stand was snow. How did you manage to organize a real blizzard in late August?
- The desire to surprise - that's what motivated our attempts to make the snow fly at the end of August in Vladivostok, to organize ice fishing in sheepskin coats on a heat of 28 degrees and to allow people to touch the hoarfrost on the buildings.
First of all, we started to look for similar projects in order to understand how this can be implemented. However, all that we found was limited to a single photo of the installation in Tokyo’s Mori Art Museum of the famous Japanese designer Tokudzhin Yoshioka. The installation called Snow was a 15-meter composition: a glass aquarium filled with down that rises up from the gusts of an artificial wind, causing associations with flakes of falling snow.

In April, we began to experiment with the launch of snow in our conference room. We ordered several types of artificial snow from various materials in the factory, which produces it for film studios and, after four weeks of experiments, managed to make artificial snow fly.
After that, we invited the designer of the ventilation systems to ourselves, demonstrated to him that the snow was flying and asked to make a project on the model, fitting the entire compact ventilation system between the walls of the pavilion. A month later the project was ready; By the way, we ordered equipment for it all over Russia - from Moscow to Vladivostok, so it can safely be called interregional.
In addition to flying snow, we have prepared for the guests of the forum another presentation - night 3D-mapping: on two of the four walls of the pavilion, video films were projected in the dark. And it so happened that it was our supply and exhaust ventilation system (which caused the snow to fly) and also allowed to get rid of the condensate on the walls of the pavilion (a peculiarity of island weather - the formation of the strongest condensate after sunset). Which in turn enabled projectors to focus properly. This is the technical synergy!

- You could also fish at the booth. Tell us more about this attraction - how did the guests of the stand react?
- According to our plan, the participants had to wear sheepskin coats, felt boots and hats, and catch smelt in drilled holes. It's far from easy, especially for girls with heels, but the queue for the attraction was always a man 30, no less, among which the greater half were just the fair sex. Apparently the desire to experience the same sensations for the sake of which men get up at dawn is evident, they go by car for four hours, and then sit in the same position for six hours in anticipation of prey. Unexpectedly for us was the wild popularity of prizes, which we prepared for this competition-attraction - fish-pillows "Nerka", "Gorbusha" and "Sinecore halibut". It turned out a kind of flash mob, when people with fish in their hands walked along the streets of the Far East, as if after a fishing trip.

- Ski Attraction attracted special attention. What was special about this simulator?
- I would not call it an attraction. First of all, it is a professional, the best simulator in the Far East, which allows athletes to maintain their shape in the off-season and summer months. And he stood out, first of all, as a professional trainer who worked on him all the days of the forum. During the days of the exhibition, more than a thousand people tried their hand at it. About 80% of them have started skiing or snowboarding for the first time. And all thanks to our wonderful coach Maxim Petrov, who became one of the stars of the Far East Street.
The further fate of the simulator is to go to Kamchatka, to the ski base at a sports school. Probably, this will be the first experience in Russia, when such a simulator will stand next to the ski slope, when, for example, a child can master the technique on a simulator and immediately try it out on a snow slope. But no one and the training in the offseason has not been canceled. We hope that now our athletes will win more in world tournaments! By the way, this simulator is a Russian development.
- What did the guests remember the most? What was the reaction to the stand on social media?
- First of all, in my opinion, the guests remembered the snow. After all, to see the snow, to walk along it in early September, it is possible, probably, only in Kamchatka - on any of the volcanoes. And then this summer, people are sunbathing and swimming. In social networks in the first days of the forum, hundreds of photos from winter fishing, skiing and snowboarding and dog sledding could be seen.
People also remember the abundance of deer skins with which our ethnic buildings were covered. In this case, no deer was harmed, so these were realistic imitations of modern material. By the way, this material has become a kind of discovery not only for us, but also for many of our craftsmen, who are professionally engaged in the construction of ethnic decorations. The material is very unpretentious and much cheaper than real skins.

- The book "Fairy Kamchatka" was also presented at the stand. Will you tell us more about it?
- This is an interesting project from our long-standing partners - PressPass publishing house, specializing in the production of books, reference books and business publications in the Far East. National fairy tales are collected there, fairytale heroes of the indigenous peoples of Kamchatka are very beautifully illustrated. My favorite feature of the book is that by scanning a special QR code in the book, you can listen to a fairy tale in the national language, for example, Koryak.
- What surprises did you have to face while preparing the stand?
- What we did not have at this time: from standard stories with the loss and damage of cargo to unusual precedents. For example, when we worked with snow, it became clear that the most suitable material for us stopped producing due to lack of raw materials. We had to look for raw materials ourselves and send it to the "snow factory" ourselves!
Then one of our containers was delayed, because the radiation alarm went off. Refcontainers with products for the fish market were detained, there was a threat of a fine of 300 thousand rubles, and all of their contents Rosselkhoznadzor of the Primorsky Territory could be disposed of - due to an error in the container number in the veterinary certificate. It's good that everything was resolved safely: the mistake was corrected in time, the fish market was able to work and treat guests! There were different things, but in general everything worked out.  
- Has the work on the stand project started in the next year? What will please the guests at VEF-2018?
- It is necessary to take a little breath and to begin to comprehend the received results. There are many ideas and they differ greatly. What idea will be chosen for the concept - time will tell!
- What could you wish other regions in the implementation of their concepts?
- Considering how much time and effort is spent on these events, I would like the stands on the Streets of the Far East to have great practical significance for the regions. For example, in order for art objects to be transferred to museums and exhibition centers, colorful guidebooks and books were created that would be successfully used by regional tourist information centers, and all presentation developments were actively used by regions at other Russian and international exhibition sites to draw attention to our The Far East.
- How much did the concept of your stand cost?
- Since we studied the concept of the stand independently, and did not order it on outsourcing, we significantly saved the means aimed at creating the stand.
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