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Investing in childhood
Eco Toys company conquers the world market of woodworking products
The coastal company Eco Toys is the only one in the Far East of Russia engaged in the production of environmentally friendly wooden toys. Responsible attitude to the case, attention to children and long-term plans allowed to receive approval and support from the authorities. Now the investor develops production, opens up new areas of work and new markets for products.
In 2018, the company was recognized far beyond the Far East - on the sidelines of the Eastern Economic Forum, Eco Toys LLC entered into an investment agreement with the Ministry of East Development for the modernization and expansion of production and the creation of a wooden toy factory. Also, by order of the Russian government, the project was included in the state program "Socio-economic development of the Far East and the Baikal region", and the Ministry of Industry and Trade of Russia included the project in the list of priority ones. It became the first Far Eastern priority investment project in the field of forest development - the whole country found out about it.
The project is launched for the modernization and subsequent expansion of existing production in the coastal village of Chuguevka. It should help ensure the country's interests in the rational use, conservation and reproduction of forest resources. One of the directions is the production of wooden educational and developmental toys for children aged 0 to 6 years under the brand name “Kubi Dubi”. The manufacturer proposes to use these products in parenting techniques for the effective development of preschool education in Russia.
For ten years of the project, it will be necessary to process 153,7 cubic meters of wood of various species. To develop, increase exports and reduce the cost of production, Eco Toys needs its own, not purchased raw materials. The status of the priority project allowed the company to obtain forest plots in Primorye with a total annual harvest of 25,2 thousand cubic meters.
“Today, even with small volumes of production, we have to buy almost 60% of raw materials from third-party companies. The raw materials market has its own nuances, and for such a production as ours it is important to be provided with forest, ”explains the founder and owner of Eco Toys Evgeny Korzh.
Now the company sells toys through its own online store, the largest federal online sites, as well as through federal and regional retail chains. Actively promote products through social networks. At the same time, Eco Toys does not intend to limit itself to the Russian market and is already promoting the Cubi Dubi brand of environmentally friendly toys in Canada, the USA, South Korea and New Zealand.
“Our skate has become environmentally friendly. Basically, all manufacturers cover the toy with something - paint or some kind of transparent impregnation. In any case, this is chemistry. Due to processing, we make our products environmentally friendly and safe, ”says Yevgeny Korzh.
A toy factory in the village of Chuguevka in the Primorsky Territory was created in 2016 on the basis of the Tandem DV enterprise, which has been engaged in logging and timber processing for 10 years. The company does not intend to abandon this production, but on the contrary plans to develop it. So, a decision has already been made to purchase additional equipment for deep processing of wood and a pelletizing line, as well as the commissioning of a woodworking complex in October 2022.
Since there are currently no large consumers of finished wood in the Far East, and supplies to the west of the country are complicated by long and expensive logistics, products will be delivered to neighboring countries - China and South Korea. It is planned that they will become the main consumers of finished products. In a year, the company plans to supply about 31,5 thousand cubic meters of sawn timber to Asia.
At its own expense, Eco Toys has already built and commissioned a drying unit in Chuguevka, two production workshops for making toys, storage and office premises, and the construction of a modern production complex is nearing completion. Next year, the company intends to commission new storage facilities.
Now the company employs 50 people who produce 10 thousand game sets per month. In the future, the successful implementation of the investment project will create a new modern enterprise, which will employ 211 people. All this will increase production to 40 thousand sets per month and open up new areas of woodworking.
The company will direct more than 500 million rubles to modernize production. Implementation of the project will help increase tax revenues to local and regional budgets. Together, Eco Toys will pay about 1,3 billion rubles in taxes and fees to budgets of all levels.
In the process of logging and processing of raw materials for toys and other products, waste is generated, however, they intend to put them into business at the new enterprise: process 22 thousand tons of production waste annually, with the production and sale of pellets (pellets) for export in the amount of about 22 thousand cubic meters annually.