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Will Beringia become a tourist brand of Kamchatka?
The competition element "Beringia" is a motivating factor for the participants - the winner of the race gets 3 million rubles, and the total prize fund is a record 7,75 million - and a pleasant bonus for the audience. The main practical task of the event is humanitarian and educational: the couches deliver humanitarian aid (literature, gifts, stationery) to remote areas of Kamchatka.
The main competition preceded the arrival of the young couches "Dyulin Beringia". Attraction of young people is extremely important, taking into account the plans of the republic's leadership for the development of riding sports in Kamchatka. The point here is not only in the restoration of the traditions of indigenous peoples, but also in the promising tourist attraction of races on sleds, which undoubtedly are Kamchatka know-how. Other components of the opening ceremony of the "Beringia" were Shrovetide festivities with incessant burning of stuffed animals, demonstration performances of snowboarders and festive fireworks.
In the vicinity of the biathlon complex there was a brisk trade. Not far from the biathlon complex, one local company exhibited new models of ATVs and all-terrain vehicles, which are the only high-speed transport in the undeveloped areas of Kamchatka. Nearby you could taste seafood and other Kamchatka products of the food industry - seal fat, exotic fish dishes. Here, "under the noise" unfolded and nosy dealers - for example, with Indian cosmetics.
On the day of the race, the connecting link "with the mainland" was the musical groups that came to Kamchatka with performances (the headliner is the "Fabrika" group), and, of course, the leading show is the sports commentator Dmitry Guberniev. With his usual style of commenting, he seems to have placed Beringia in the international context, continually comparing Kamchatka kayurs with the stars of Sochi. Another parallel with the capital of the Winter Olympics is the presence of a friendly volunteer team. Young people gathered in Petropavlovsk from all settlements of Kamchatka.
In the most remote villages of the kayurs were met by well-known performers. 8 March women of the village Milkovo were congratulated by the group "Samotsvety", in Ossory - the chanson Eugene Kemerovsky, and at the closing of the "Beringia", in Tilichiki, - the group "Leisya, song".
In support of the Beringia, the regional government was supported by Gazprom Transgaz Tomsk, Kamchatka Gold and the ROSAN Group of Companies.
By 2015, the Beringia circuit will be doubled: the race will start in the village of Esso, and finish in Petropavlovsk-Kamchatsky. Thus, the "Beringia-2015" has every chance of getting into the Guinness Book of Records as the longest dog sledding race in the world.