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Handicap from China
Tour operators of China are ready to promote tourism in Russia
Pavel KhabarovDirector General of the International Tourism Association
Last week, the Sakhalin Region announced plans to develop a network of compact tourist centers on the lakes. The recreational project does not require significant investments, the necessary infrastructure is estimated at 200 million rubles. Six bases with a capacity of 6 people per day will be created, they will be located on the Otkrytoye, Vyazhchivoe, Ainskoye, Busse lakes, as well as in Lunskoye Bay and Tikhaya Bay. The bases will be built on PPP terms, and Chinese businesses have already been invited to join the development of inbound tourism on Sakhalin.
The rate on the development of inbound tourism can justify itself, - said the General Director of the International Tourism Association Pavel Khabarov. In the Far East, you can really create unique tourist products, and if you start to tell about them correctly, success will be provided. But it's more about the day tomorrow - at the moment there really is not a product or competent information support.
“The current informational advancement of the Far East by the state, which is to be carried out by Rostourism, is not ineffective in itself. Obviously, a large number of political and intradepartmental intrigues, as well as the trend of "corralling" tourists to Crimea, play a role here. Of course, the informational advancement of the Far East still brings some fruit - for example, in small quantities, but attracts foreign tourists there, mainly Chinese and Japanese. However, the information policy to promote the Far East is faced with the fact that, in addition to its ecologically clean nature, unique natural phenomena (volcanoes and geysers) and the "capital" of Primorye - Vladivostok with its new bridges, fortifications built in 1900 and finally the Oceanarium completed with a 3-year delay, there is nothing to promote in this gigantic macro-region, ”notes Pavel Khabarov.
According to the expert, the reason for the underdevelopment of the image of the Far East abroad lies not only in the quality of the product being promoted, but also in the way this product is presented. Since the only true image that can have its effect is the ecological purity of the region, its natural virginity, unique flora and fauna. For example, they cannot but strike such outlandish moments as giant butterflies, large spiders, sea creatures, as well as exceptionally clean and fresh air found in some places.
"At the same time, in addition to the impressive image of the Far East, an effective information policy on its promotion should contain a certain set of measures: the main one is a network of tourist information centers in the Far East, and, what is happy, one such one already takes place in reality - at last it was created in Primorsky Krai Another effective means of promoting the Far East is active contact with foreign tour operators, for example, placing information about the Far East on their resources. The formation of the macroregion is already beginning to show interest in the countries of Northeast Asia.
This is evidenced, for example, by the fact that recently from one of the Chinese travel companies, joining Russian tour operators with Chinese tourists, our Association received a proposal to place an advertisement for tourism in Russia on their resource. "
"One of the most effective measures to promote tourism in the Far East, of course, is the publication of materials on the tourism opportunities and proposals of the Far East in the foreign press." In general, all of the above is very serious and large-scale measures, and, , Which are necessary for the information promotion of tourism in the Far East.It requires a whole range of relevant measures and deal with it, so it should not be otherwise than at the state level.That is, the point is that for information ion promotion of the Far East as a tourist area is necessary to develop an appropriate state program with massive involvement in the cruise fleet region already carrying on his board with all necessary household and entertainment infrastructure for a potential customer, "- said Pavel Khabarov.
In this context, the expert notes that, despite the fact that the Far East is now considered to be a territory of tourism for foreigners, nowadays it is necessary to work to ensure that residents of Central Russia, like the edge of their own Earth, begin to visit it as actively as possible directly. ... But, in any case, according to him, in relation to both a Russian tourist and a foreign one, the same program of information promotion of the Far East will be effective. And as for its construction, it is possible only if the infrastructure in the Far East is developed accordingly, which is now generally in a depressing state.
"At present, of course, to some extent, the infrastructure on its territory has begun to develop - the situation has moved from a dead center - which are only two huge bridges built at Putin's instructions in Vladivostok, a new airport, highways and an Aeroexpress. But all the same, in places The state of the Far Eastern infrastructure is simply appalling. A striking example of this is the marine biosphere reserve located not far from the village of Andreevka, located within the resort zone in the south of Primorsky Krai. With the permission of the administration of the reserve, a large number of tourists are attracted to it. in such a terrible state that people walk ankle-deep in mud along its main street, as well as surrounding villages. And at the local camp site people live in plywood houses still built in the Soviet Union, and even the basic amenities of the base leave much to be desired, "said Pavel Khabarov.
But, nevertheless, the head of the International Tourism Association does not exclude the likelihood of a growing tourist flow in the Far East - as a result of effective information work based on competently providing information about the macroregion and solving the most acute local infrastructure problems.