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Far Eastern products need their own brands

Nikolay Kalmykov, Director of the Expert-Analytical Center of the Russian Academy of Science and Technology - in an interview with EastRussia

Far Eastern products need their own brands
Photo: shutterstock

Nikolai Kalmykov

Director of the Analytical and Analytical Center of the RANEPA

About the work on reports on socio-economic development of Russia correspondent EastRussia told the director of the Expert-Analytical Center of the Russian Academy of Science Nikolai Kalmykov.

- Nikolai Nikolayevich, tell us how progress has been made in the search for points for economic growth, including taking into account the priorities announced at the beginning of this year at the Krasnoyarsk Economic Forum? 

- I would not call our work "The 2030 Strategy", as we made our report on the prospects for the socioeconomic development of the Russian Federation in the medium and long term. Before that, a series of discussion events took place with the participation of representatives of the expert community, business, general education institutions, research and public organizations, Russian companies. More than 200 experts took part in face-to-face discussions. The ideas laid down in this report can be present in the Strategy-2030, which we all are waiting for. But there are many polar points of view on some of the problems that need to be considered and weighed directly to the Government.

At the same time, some of the ideas that we have laid down are now being put into practical use. For example, that part of the issues that concerned human capital. We consider it very important to establish a system of providing work for graduates of colleges and universities not on the basis of formal distribution, but taking into account the compatibility of the employer's needs in the trained quality of personnel and work on the part of educational institutions. Creating a well-functioning bundle: an educational institution - a trained specialist - the employer seems to us necessary for the solution of the problem. Not so long ago we heard from officials that graduates do not require assistance in employment, but now we are talking about contract work with universities and other educational institutions that used to be used by narrow-sector enterprises and their profile educational institutions. Indeed, this is a reformatting of approaches to educational activity, which is not limited to the development of an educational program, sometimes detached from modern life, but is a real source of training for the personnel in today's modern economy, production, business, and scientific activity.

But in discussing the development of health care, we tried to get away from the concept of "health care" and rely on the concept of "human health". In our opinion, it is necessary to change the mechanisms for approving FTP, GPC: a priority is proposed for "Health of the Russian population" with indicators of the effectiveness of its measures, reflecting the quality of healthy life of the population. The point is that preventive measures to anticipate the onset of serious diseases or the diagnosis of diseases in the early stages requires much lower costs from the state than treatment of patients with a set of diseases that take away their ability to work and significantly worsen the quality of life. In other words, prolonging the life expectancy of Russians is possible with the help of a healthy lifestyle, prevention and timely monitoring and assessment of the risks of the emergence of entire population groups that will need certain types of treatment in the future.

- Did your report contain predicted indicators of the quality of human life in Russia, fixed in figures, within the survey period up to 2030: for example, the number of citizens living in the Russian Federation, the life expectancy of Russians, their income level, the quality of medical care and, then others?

- In the report and discussions, fundamentally new approaches to solving problems are presented, but the forecast estimates were not the task of this study. It is assumed that qualitatively new approaches will necessarily change the quantitative indicators for the better.

- Regarding the regions of the Far East, were there any special approaches and proposals that took into account the specifics of these regions?

- As for the new approaches, first of all, it concerns the structural features of the economy of these regions, which today are mostly raw materials. And we propose to look at the specifics of these regions, which could initiate the development of modern new industries, not only on a Russian scale, but also on a global scale.

- Which for example?

- Not so long ago, I was invited to discuss the Development Strategy of the Republic of Sakha (Yakutia) before 2030, where we discussed key issues, growth points and development drivers in different forms that promote the growth of the republic’s economy and improve the quality of life.

For example, the idea of ​​robotization, the introduction of new technologies in the mining industry. The idea of ​​creating a platform for controlling quadcopters, and not only for our needs, but also for any other tasks, possibly foreign orders for civil purposes. In addition, Yakutia has a fairly large number of well-trained programmers and IT specialists, and therefore the creation of a high-tech cluster for further application of their capabilities is simply necessary. And further, on this basis, it is possible and necessary to go along the path of training not only programmers, but specialists capable of creating new architectural software solutions used in various industries and sectors of the economy. Here you need not only the ability to program, but also to imagine and see the possibilities of building complex interconnected technological systems capable of managing complex objects and entire industries. Climatic conditions make it possible to create data centers on the territory of Yakutia - storage of large amounts of information in addition to cryo storage of biomaterials that have already been created there.

- What other recommendations are there in your report that can be applied in the Far Eastern territories?

- Undoubtedly, it is necessary to create regional clusters in these territories - in the fishing, forestry, and agricultural sectors, for development of which there are all conditions.

It is important to create large interregional industrial clusters that will be more powerful than in each individual region. And for this, regional development strategies must be correlated with each other, and officials of each specific territory must be interested in this, even if the final product is produced in a neighboring region or region. And one more thing, which is very important: we need as many regional Far Eastern brands as possible, which will be known throughout the country, and then throughout the world. We have the ability to produce a large amount of food in the Far East, but can you remember at least one Far Eastern brand that is known throughout the country? It is probably difficult to name at least five of them. And dozens and hundreds of them need to be created.

This is a big hard work that requires time and well-trained managers, specialists in the field of branding, PR, advertising.

As for the entrepreneurial potential of the inhabitants of the Far East, it seems to me that it is quite high. Not so long ago, I saw the results of a study that indicate that the inhabitants of the Far East, after the first unsuccessful attempt to create their own business, are much more likely to decide to organize their own business for the second and third time. Such entrepreneurial activity is not typical for other regions of Russia. All this gives hope that the chances of the development of the Russian Far East are great enough!

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