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It will be difficult to explain to readers why suddenly the prices for publications, which they have been accustomed to to read

It will be difficult to explain to readers why suddenly the prices for publications, which they have been accustomed to to read

Maria Khristoforova, General Director, Cityim Media Group:
The government of the Russian Federation is going to cancel subsidies for the transportation of subscription publications, and tomorrow we will face the fact that our people in remote corners of the Far East and the North will remain in information isolation.

The abolition of subsidies will lead to stagnation - subscription prices will be prohibitive for the population. We will lose a substantial portion of the subscription, and this will be a blow to the publishing business. And the people who are now due to these subsidies have access to the entire range of print media, will remain altogether in isolation from what is happening around.

But our state carries north to the coal, and diesel fuel, and food. Huge subsidies go to the energy sector - no one even stutters about shifting the cost of electricity to local residents - and rightly so, the same price will be released for 30-40 rubles per kilowatt! Kilowatts, heat and hot water - this is the first necessity. Information - too. Therefore, if in a remote village someone expresses a desire to subscribe to the media, he should be able to get a publication at an affordable price, and it is perfectly reasonable that the delivery will be compensated by the state.

A subscription to the publications of Media Group “City” today occupies 41% (37% of newspapers, 49% of magazines) of the entire republican subscription to periodicals. It will be very difficult for us if the subscription falls.

But it will be even more difficult for us to explain to our readers why prices for publications, which they have been accustomed to read for years, suddenly rose sharply.

Read the full interview with Maria Khristoforova on  link.
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