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22000000 companies spoke Chinese

Correspondent of EastRussia tried a new service from Sberbank

22000000 companies spoke Chinese
Photo: Check by Sberbank system screenshot
It has become easier for Chinese entrepreneurs to sort out contacts with Russian business, including Far Eastern. In early November, Sberbank launched an online resource - navigator for foreign companies on Russian business. The project was first presented at the China International Industrial Exhibition CIIF-2016.

The Internet resource contains and in real time updates information about more than 22 million legal entities and individual entrepreneurs registered in Russia. Having entered the resource, the user can enter the name of a particular organization, information about which he is interested in, or choose one in a number of industry lists. In this case, the user of the resource is given not only basic information about the company of interest - contact and registration data, information about financial stability and procurement, but also shows how reliable it is - whether it is blacklisted and whether it is bankrupt. In addition, the resource contains analytical articles about the economic situation in Russia - its industrial complex, economy and budgetary spheres. The information on the resource itself is available in three languages ​​- Russian, English and Chinese. As for the resource interface, it is very pleasing to the eye with its showiness, formed, in particular, due to catchy and enticing headlines, as well as dynamic and well-understood schemes reflecting Russian statistics. Therefore, Sberbank, designating its newly-minted Check by Sberbank project as a resource that makes it easier for Chinese companies to enter the Russian market, did not greatly sin against the truth - judging by the structure and content of the resource, it really seems that it is useful for Chinese companies.

What do our partners see?

In order to start using the system, you need to register in it. At the registration stage, it is proposed to enter data about your company, while in the “Country of residence” column, “China” is initially spelled out, and it is impossible to change this line. That is, despite the fact that the resource is presented in three languages, it is assumed that at the moment only companies from China can be users.

There are no public offer or terms of use agreements at the registration stage - just enter the name, phone number and email address. Posing as a Chinese businessman, we were able to get 5-day access and look inside the system.

Inside, everything is essentially set up to sell a paid subscription to information services: most of the information is “overwritten” or “hidden”, only the most general information is offered at the test access level, but you can see detailed information on 5 companies.

For example, the management company of Far Eastern TOR and Free Ports is the JSC “Corporation for the Development of the Far East”. The system assigns the CRDV to a near maximum reliability rating - 98 from 100. It is also written here that “The higher the company's reliability rating, the less likely it is to be a“ one-day ”and was created for financial fraud. The lower the reliability rating, the greater the likelihood that the company was not created for statutory purposes.” At the same time, the system displays a red “danger” icon next to the comment on frequent change of managers. Users are informed that during 2015 – 2016, the company’s CEO has changed 3 CEOs, and the current manager, Denis Tikhonov, became the fourth in a row. a red badge accompanies the remark that the authorized capital “does not correspond to the amount of the owners' contributions.” When you click on this remark, information is displayed that the 19 of April 2016 of the authorized capital increased by 170 million rubles, reaching the current figures of 173 million 535 thousand rubles.

Data on arbitration and government contracts are displayed in sufficient detail. In particular, the system states that KRDV has so far provided only one land plot for long-term lease - we are talking about a site in Bolshoy Kamen, leased to the Housing Development Corporation for a period up to 2086 for 29,5 million rubles. In a convenient form, the data on government contracts, according to which the KRDV acts as a customer, are summarized, from technical connection services to the purchase of stationery and payment for services for participation in the Eastern Economic Forum.

The system also provides flexible tools for analyzing financial statements, but for KRED these tools are not indicative, as the corporation embarked on its new responsibilities and received funding only in the 2015 year. But it is convenient to implement a mechanism for tracking the links between companies. It is clearly represented that KRDV is the founder for four subsidiaries, having 51% stake in each of them are management companies of Kamchatka and Kangalassy TOR (both in the form of LLCs), TACER Khabarovsk and TOSER Komsomolsk, (Both in the form of AO).

Instruments for the analysis of financial statements are applicable, for example, to PJSC "Mechel". The system says that "as of 31.12.2015, the organization lacks its own working capital necessary for current operations and financial stability," and also that "the organization as of 31.12.2015 can pay accounts payable at the expense of the revenue received for 193.48 months" The company has been assigned the 26 score for the financial stability index ("The financial position of the organization is unstable, and it is unlikely that the company will be able to pay its obligations in full and on time"). And also the "3 class" of creditworthiness - "increased risk." In the arbitration statistics it was noted that PJSC Mechel is a defendant in 12 active cases, the total amount of claims is 3,5 billion rubles, among plaintiffs - both Russian banks (VTB, Sberbank) and foreign - the Bank of China. At the level of vivid visualization of the page with arbitration, unpleasant statistics of arbitration is deduced: the company lost 110,1 billion of cases (13% of cases), and won - only by 50,2 billion rubles.

The legal entities are rather monotonous in the system - investors of the territories of priority development and the Free Port of Vladivostok. Since the majority of resident companies today are not active, information about them is presented very sparingly, and, in fact, is limited to data on the manager and the size of the authorized fund. Here is an example - EKOSTAR FEKTORI LLC, EastRussia on the eve of the Eastern Economic Forum Wrote about an ambitious project young businessman Sergey Lazarev. According to him, 7,2 hectares have already been allocated for the project in the Nadezhdinskaya ASEZ, the company has already collected a pool of regular customers throughout the Far East, supposedly has its own resources for investment in the first place (launch in 2018), and needs additional 1,8 billion rubles for the launch of subsequent stages. In the Sberbank system, there is, in fact, an empty profile showing that two founders of the company - Sergey Lazarev and Mikhail Gnedenkov - have invested 5000 rubles in the authorized capital of the future advanced enterprise. What partners are several LLCs, including the Sakhalin LLC "NIKO GROUP", which is engaged in entertainment and entertainment activities. The resident of EKOSTAR EKTORI LLC handed over “zero” balances for 2014 and 2015. At the same time, on the basis of the available data, the system gives the company a score of 95 out of 100 possible for financial reliability.

The mobile phone of the company's executive director is shown in the system, and it is even possible to go to the website of the project EcoStar Technology by clicking on the links. Here the connection breaks off, because on the profile page "Construction of the plant for deep processing of industrial waste in the TOR" Nadezhdinskaya "all that is written is a few Latin symbols:" hjjhmh ".

An analysis of the current registers of residents of the ASEZ and the Free Port, published on the KRDV website, showed at least a dozen of such “zero” companies.

But through you can make sure that a promising idea with the implementation of the Russian-Chinese Agroindustrial Development Fund has really begun to be implemented. Among the subsidiaries of JSC “Fund for the Development of the Far East and the Baikal Region” is AO MC “FAR” with an authorized capital of 1 billion rubles, the CEO of which is Anatoly Bobrakov, Deputy CEO of the FRDV for corporate issues. JSC FAR MC was registered on August 15, 2016.

The FRDF itself is obviously defined by Sberbank as a company with "high financial stability" and "high reliability". A week ago, in relation to the company, an enforcement court proceeding was completed in the amount of 500 rubles (fine of the traffic police). Which, of course, does not affect the creditworthiness of the Fund, the authorized capital of which 23 September this year was increased by 10,13% to 17,1 billion rubles.

Import is important not only for exports, but also for imports

 At the same time, according to the personal opinion of the EastRussia correspondent, the resource still needs some work to be done a little bit - for example, it is striking that the site now lacks photo and video materials that give a visual representation of the production of those companies, about which contains. True, this flaw is likely to be temporary - as will be explained later, the visualization of the resource is currently being finalized. In addition to its improvement, given the complexity of the Chinese perception of information about Russia - a country with a completely different economic and business device, it seems that for its full effectiveness, the resource must necessarily provide the user with the opportunity of on-line questions and operator consultations. Fully excellent resource would make a section in which the user would be offered all sorts of business tourism - for example, study tours to certain industries, participation in round tables and conferences, where he could get acquainted and acquire the necessary contacts of the management of these industries. But, in order to fully understand how effective the resource is at present, and how effective it can become in the foreseeable future, the EastRussia correspondent tried to find out from the project developer how it was created, how companies are selected for entering it, and what work is being done on it. a resource now and in what light the developer himself sees it.

“While creating the resource, we communicated with Chinese companies, partners, including exporters / importers and banks. They took into account their wishes and needs. Particular emphasis was placed on their need to “know your customer in Russia”. We studied foreign products, but none of them was taken by us as a standard. Therefore, today we can say with complete confidence that there are currently no complete analogues of the product, "Denis Fonov, managing director of the International Operations Block of Sberbank PJSC, told EastRussia. From his words, an interesting and unexpected conclusion about the newly-minted resource follows, which, apparently, cannot be drawn from it - that the resource is largely focused on the development of China's exports to Russia.

In addition, Denis Fonov told EastRussia correspondent the following details about the current state and future development of the project:

“When selecting for inclusion on a resource, we do not make preferences in favor of certain companies. Also, we have no preferences / sampling by districts or regions on the resource. We see no point in regional or any other restriction. We are currently working carefully with visualization and user experience, constantly collecting feedback from our Chinese customers. In the near future, the task is to add new data and refine the visualization of the resource in accordance with the requirements and characteristics of the Chinese audience. Also, in the near future, on the basis of the operating site, we plan to launch an artificial intelligence system that will help users of the resource in making decisions. For example, with its help it will be possible to see the forecast of the company's risk default or the likelihood of undesirable events. The client himself will be able to choose the parameter he is interested in, view information from independent sources and receive a recommendation from the system in his native language, ”Denis Fonov said.

At the same time, he described the Check by Sberbank project itself as follows:

“By creating, we gave Chinese companies a unique opportunity to see information about Russia in their own language. Thus, it is available to a wide audience in China. It contains objective information about all Russian business, which is regularly updated and supplemented as the system develops. At the same time, the resource, providing China with all the necessary information, does not supply it with anything superfluous. On the other hand, the resource for him is a digital map of Russian business. Thanks to it, China gets rid of the so-called “single window” problem of receiving information. At the same time, there is no doubt about the relevance of the resource - today China is ready to supply practically everything to Russia, and in particular to the Far East. In turn, China is interested in the supply of foodstuffs to China, equipment, IT from the Far East, ”explained Denis Fonov.

About the same, how useful the "pro-Chinese" resource for the Far East can be judged by the fact that the deputy chairman of the Far-Eastern Bank of the PJSC Sberbank Marina Perebeynus told EastRussia about the project:

“It should be noted that to date, 95% of information Chinese counterparties receive from the system. Including about the Far Eastern Bank - it answers all the questions that arise as part of the support for the portal. All of them relate to the opening of companies in the Russian Federation, the possibility of working in the public procurement sector, etc. Thus, it is already clear that, thanks to the Check by Sberbank project, the Chinese side has begun to actively explore the possibilities of working with Russian companies, in particular, with Far Eastern companies, ”said Marina Perebeinus.

She added that, at the same time, the Far Eastern Bank is currently working on promoting the project in China. Since he wants as many businessmen as possible to see new opportunities in business development in Russia, including its Far East.

"We have confidence that Check by Sberbank will give a good impetus to strengthening trade relations between Russia and China," concluded Marina Perebeinus.

The benefit of Sberbank itself is also obvious. Subscription for a day costs Chinese companies 100 Yuan, and annual unlimited access - 10 000 Yuan. 

Not enough live communication

In turn, the Far Eastern business is relatively calm about the Sberbank project:

“I cannot say that the resource created by Sberbank is an ideal source of China's knowledge of Russian business, and in particular of the Far East. Because, when solving a language problem, it is at the same time a unified electronic form, and therefore, one way or another, means certain difficulties for the Chinese to understand information about Russian business. Including - the inability to understand certain points that are clear within the framework of direct and lively dialogue at various events - for example, forums, round tables. No, there is no need to belittle the merits of the resource - the main one is the ability to quickly obtain information about Russian business, ”said Henrietta Zhernakova, Deputy Chairperson of the Far Eastern Association of Industrialists and Entrepreneurs, Interregional Public Organization.

As for the companies in the Far East interested in having it presented on the resource, she designated small and medium-sized businesses of the macroregion as such. Since for him is nothing more than an additional opportunity that they urgently need now, in difficult times, to be afloat or develop, as it allows him to be recognizable. Specifically, first of all, the resource of Sberbank will be of interest to small and medium-sized businesses from the sphere of natural resources, agro-industrial and food complexes of the Far East.

“However, the created resource is effective if information is presented on it with maximum consideration for the cultural, mental and psychological aspects of the Chinese audience. That is, information about Russian business, including the Far Eastern one, should be so clear and transparent that any representative of Chinese business can fully understand it, ”she added.

Such a level of representation of Russian business on the resource correspondent EastRussia did not find. All the same, the database made is in many respects similar to the systems of SPARK Interfax and Kartoteke by ID Kommersant.

At the same time, the business community, which is lobbying the interests of Chinese companies in Russia today, takes a different position regarding how the content of the resource should be presented to Chinese audiences:

“Especially for China, the information developed by Sberbank does not need to be adapted. It needs to be oriented towards that stratum of its population, in whose hands the adoption of decisions necessary for Russia. We are talking about experienced business practices in China, with international education, which, it should be noted, are quite numerous in this country. They, as well as the same professionals from other countries, in order to make an appropriate decision, it is not necessary that this or that information be adapted “for them”. For this cohort of people, the main thing is that all the benefits and risks are clear from any given information. At the same time, it is necessary that the very promotion of the resource in China be the most literate and thoughtful - only if it is such, will the Check by Sberbank project give the appropriate impetus to Russia's trade cooperation with China, including its Far East with it. Moreover, it should be understood that the resource will lead to a full-fledged result if it is supported by improvements in the Russian insurance system, ”said Anton Paremsky, Commercial Director of Vneshtorg Group of Companies, to EastRussia correspondent.

At the same time, he noted that the creation of the resource today makes sense because, despite the non-payment crisis in Russia, due to the positive development of the geopolitical situation, Chinese business is growing in sympathy with Russia. In addition, China’s internal interest in Russian products is now high.

Thus, the Far East, thanks to the Check by Sberbank project, has become more accessible and understandable for China. It's another matter that, one can say, only one side of it - China has become better and more aware of Russian business. Of course, the version of the content in Chinese that the resource has, no doubt makes it a unique navigator of Russian business for China, but, nevertheless, the resource is still only a general and universal idea of ​​business in Russia - specific characteristics and assessments by Russian number of Far Eastern enterprises, it does not provide. At least until the time of the appearance of artificial intelligence on it. That is, at the moment, is, for now, China's half-opened window to the Far East with an incomplete view of it.
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